Freelancer profile translated to English.
Back to original languageAbout Thomas
My name is Thomas, I am 32 years old and I am a full remote Meta Ads expert, available across all European and Asian time zones.
After a Master's degree in Finance at IGS Business School in Lyon and several years in advertising agencies, I have specialized since 2023 in building high-performing Meta advertising systems for e-commerce businesses, real estate agencies, lifestyle brands, and fitness industry players.
⚡ My Difference
Most media buyers manage their campaigns by ROAS. I don't.
I manage by ATC rate (Add to Cart rate), cost per ATC, and LPV/click ratio: that is, by deep behavioral signals that precede purchase.
Why? Because ROAS in early testing means nothing. It fluctuates, it lies, it leads to bad decisions.
What I'm looking for is proof that the audience wants the product, even before they buy it. Once these signals are stable, I scale. Not before. 🎯
Result: zero emotional scaling, zero brutal budget increases, only cold, documented decisions based on data.
🔧 How I Work
I always start by understanding your business, your offer, and what has already been done — before touching anything. 🔍
Then I test, analyze, and identify what really performs. Only once the foundations are solid do I scale gradually, methodically, without ever breaking what works. 📈
Every week you receive a clear, readable report with the metrics that truly matter for your business: not a table of incomprehensible numbers.
🎯 For Whom?
You have a real product, a real offer, and you want measurable results.
If you're looking for someone who manages your ads on autopilot, I'm not the right fit. If you want a rigorous partner who is involved in your growth and tells you the truth 🤝, we have things to discuss.
French
Native or bilingual
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- POWERGYM FRANCEExpert Meta Ads · Scaling Fitness & SportE-COMMERCENovember 2025 - Today (9 months)Paris, France-Comprehensive diagnosis of creative fatigue and overstimulated ad sets-Production of 30 new 4:5 format creatives with status hooks and subtitles-Complete reconstruction of the TOF → MOF → BOF funnel-Progressive scaling +20%/week on validated ATC creativesResults: -67% CPM · +340% ATC volume · ROAS 28x · €380,000 in generated revenue
- Groupe Immo Côte d'AzurExpert Meta Ads · Real Estate Lead GenerationMarch 2025 - October 2025 (7 months)Nice, France-Migration of Instant Form campaigns to Landing Page with 3-step qualification-Testing of 8 hook angles on real estate purchasing psychology-Advanced segmentation by LPV behavior and session depth retargeting-Conversion API setup + Aggregated Event MeasurementResults: -58% cost per appointment · +71% qualification rate · Qualified CPL at €84 · 142 appointments generated
- NordHomeExpert Meta Ads · E-commerce ScalingJune 2024 - December 2024 (6 months)Nice, France-Complete audit of the Shopify account and restructuring of ABO campaigns-Testing of 22 creative hooks on 3 distinct angles to identify winners-Switch to CBO on validated creatives with progressive scaling up to €1,200/day-Implementation of complete tracking (Pixel, UTM, Event Match Quality)Results: +218% ATC rate · -42% cost per ATC · ROAS 3.6x · €67,200 in generated revenue
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Education
- Master in Financial ExpertiseESAM School of Advanced Management and Finance2018Contrôle de gestion Comptabilité approfondie et normes IFRS Audit et conseils Contrôle interne et management du risque Évaluation et politique financière des entreprises Mathématiques financières Management stratégique Management de projet Management des ressources humaines Audit financier Consolidation financière Contrôle de gestion spécialisé Droit et Audit fiscal Gouvernance et conformité Méthodologie du consultant Instruments financiers et gestion des risques Enjeux et impacts du digital sur la fonction Finance Droit pénal des affaires
- Bachelor in Sales and Marketing ManagementEnsup2016Analyse de marché Stratégie marketing et commerciale Marketing Marketing digital Négociation commerciale Pilotage du plan d’actions marketing et commerciales Manager et diriger une équipe commerciale et marketing opérationnel