About Thomas
French
Native or bilingual
English
Fluent
German
Conversational
Chinese
Conversational
Experience
- CandypeakMarketing & Sales DirectorDIGITAL AND ITJanuary 2024 - Today (2 years and 5 months)Strasbourg, France⚡ Customer acquisition through the implementation of digital advertising strategies🎯 Objectives: brand awareness, lead generation, E-commerce sales💰 Continuous return on investment optimizationI offer my clients and their growth all existing digital advertising levers.
- ÔbemédiaDigital Marketing Manager - ÔbemédiaDIGITAL AND ITMay 2022 - December 2023 (1 year and 7 months)Strasbourg, France⚡ Conception and deployment of multi-channel acquisition strategies🎯 Objectives: brand awareness, lead generation, online e-commerce sales💰 Constant optimization of return on investment• Brief taking• Development of a strategic recommendation to achieve client objectives• Deployment of advertising campaigns (Google Ads, social networks, programmatic)• Monitoring and optimization• Reporting and campaign reviews
- IndépendantMarketing ConsultantApril 2018 - May 2022 (4 years and 1 month)France- Deployment and management of SEA (Google Ads) and SMA (LinkedIn Ads / Meta Ads / TikTok Ads) advertising campaigns;- Strategic and operational support- Influencer marketing: Negotiation and implementation of influencer partnerships;- Development of affiliate programs;- Coordination of content creation stakeholders (graphic design, photo, video);
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Education
- Master 2 (M2), Digital Economy LawUniversity of Strasbourg2016Master 2 (M2), Droit de l'économie numérique
- Chinese Language and LiteratureNational Cheng Kung University2020Langue et littérature chinoises