Freelancer profile translated to English.

Description

Former web/mobile developer (5 years in agencies and freelance), I now support VSEs, SMEs, and e-merchants in their digital growth for 6 years. My hybrid technical + business profile allows me to be proactive across the entire chain: from roadmap to deployment, from technical choices to ROI optimization.

What I bring

Digital project management: technical project manager, roadmap steering, backlog management, user stories, external agency management, multidisciplinary team coordination, lifecycle management (Updates, UAT, deployment...), continuous improvement.

E-commerce: Audits, PIM, CRM Strategy, Merchandising, CRO, Triggers, Digital Strategy, commercial animation, SEO, SEA, Amazon Seller Central.

Technical: Hosting, web performance improvement, product discovery and dissemination, product sheet completion, UI and UX.

Development: Frontend (Vue / Nuxt), PHP, Script, WordPress, E-commerce Replatforming (X -> Shopify, WooCommerce)

They trusted me

Bergère de France, Boulangerie pinot, Emulsion, Lezards Creation (Agency), Web Global (Agency).

Industry field of expertise

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

BERGERE DE FRANCE
E-commerce Project Manager
E-COMMERCE
April 2019 - December 2024 (5 years and 7 months)
Bar-le-Duc, France
– Technical and functional lead for the Magento 1 and then Magento 2 platform generating €12M in revenue, deployed in 6 countries and 3 languages. Collaboration with product, marketing, logistics, customer service, and digital teams.
– Responsible for roadmap execution, backlog prioritization, user story writing, functional testing, coordination of technical/SaaS providers to deliver 1 to 2 releases per month.
– Scoping and management of the HiPay PSP migration to Adyen after identifying a low 3D Secure acceptance rate, representing up to 4,000 lost orders per year. Added Klarna 3x.
– Deployment of Cloudflare CDN/WAF and web performance optimization: AVIF image optimization, HTTP/3, lazy loading, and WAF rules. Increase in Lighthouse scores by at least 50% on desktop/mobile across all pages.
– Improvement of product data quality for 10,000 SKUs and feeds to Magento, Google Merchant Center, and marketplaces. 8,000 products distributed with a 98% acceptance rate on GMC.
– E-commerce conversion optimization: deployment of Doofinder and implementation of abandoned cart recovery emails across all countries. 8.1% desktop conversion rate observed for search users and recovery of approximately 100 orders per month through recovery emails.
– Launch and development of Amazon Seller Central in FBM up to €500K in annual revenue in 3 years, with 1,300+ SKUs in 6 countries, 500 to 4,000 orders/month, A+ content, Brand Registry, and Amazon Ads campaigns up to €65K/year. Design of an Amazon Seller Central to Divalto ERP connector via Amazon SP-API to automate order integration.
Magento SEO Web Project Management Marketing PIM
Web Global
Front-end Web Developer
DIGITAL AND IT
January 2022 - December 2022 (11 months)
Genève, Switzerland
- Development of web applications using Vue/Nuxt.
- Development of iOS and Android applications using Ionic with in-app purchases.
- Development and integration of WordPress sites.
- Development and integration of WooCommerce sites.
- Maintenance of several websites.
WordPress WooCommerce Web Integration Nuxt.js Capacitor
Lezards'création
Front-end Web Developer
DIGITAL AND IT
March 2018 - August 2018 (6 months)
Remiremont, France
- Development of web applications using Vue/Nuxt.
- Development of iOS and Android applications using Ionic with in-app purchases.
- Development and integration of WordPress sites.
- Development and integration of WooCommerce sites.
- Maintenance of several websites.
Vue.js WordPress Cordova WooCommerce Mobile Application