Freelancer profile translated to English.
Back to original languageAbout Thomas
Sommelier by training, I founded and managed for 10 years one of the first natural wine shops in Brittany, then co-founded a bar in Guingamp — cocktails, spirits, craft beers, and a curated wine selection.
Fifteen years in the practicalities of the trade: purchasing, sales, consulting, management.
I assist F&B and wine professionals with:
Wine list creation and redesign: selection adapted to your cuisine, margins, and clientele, including food and wine pairings.
Cellar and range audit: turnover, margins per item, purchasing, suppliers — I identify what's stagnant and what's missing.
Team training: wine service, sales pitches, tasting — your servers sell better what they understand.
Opening support: wine shop or bar, from location scouting to the first order.
Specialized writing EN/FR: product sheets, tasting notes, e-commerce and editorial content for wine/gastronomy.
Integration of AI tools for F&B: save time on product sheets, menus, and content, without technical jargon.
As a former manager, I understand the constraints of an establishment: cash flow, margins, staff, lack of time. I offer solutions that take all of this into account.
Remote services throughout France, on-site visits possible in Brittany.
French
Native or bilingual
English
Fluent
Can work on-site
Lannion (up to 50km), Brest (up to 50km), Rennes (up to 50km), Nantes (up to 50km), Paris (up to 50km)
Experience
- Thomas Secrieru AEIndependent Wine & F&B ConsultantCONSULTING AND AUDITSJanuary 2026 - Today (6 months)FranceConsulting for wine and restaurant professionals: creation and redesign of wine lists with food and wine pairings, cellar and range audits (turnover, margins, purchasing), team training on wine service and sales pitches, writing specialized EN/FR content (product sheets, tasting notes, editorial), and advising on the integration of AI tools tailored to the concrete needs of the F&B industry.
- Kassabar'hCo-founder & ManagerRETAIL (SMALL BUSINESS)January 2024 - January 2026 (2 years)Guingamp, FranceCreation and management of an independent bar in Guingamp: cocktails, spirits, craft beers, and a curated wine selection. Recruitment, training, and team management, supplier negotiation and bulk purchasing, building an evolving menu, complete financial and accounting management. A larger structure than my first company: more employees, higher turnover, expanded range.
- La Cave des HallesFounder & ManagerWINE AND SPIRITSJanuary 2013 - November 2023 (10 years and 10 months)Lannion, FranceCreation and operation for ten years of one of Brittany's first natural wine shops. Selection and direct purchasing from winemakers, monthly public tastings, daily customer advice, supplier relations, complete company management: accounting, recruitment, range strategy. Ten years of simply explaining wine and defending artisanal products before they became trendy.
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Education
- Food and beverage trades2013métiers de bouche
- Professional training for wine shop consultancyWine Shop Professional2010formation professionnelle caviste / conseil