Freelancer profile translated to English.

Description

Creative AI Director / Head of AI

I lead creative projects from strategic framing to final delivery.

For 15 years, I have been supporting brands, agencies, and marketing departments in transforming business challenges into actionable creative solutions: campaigns, identities, art direction, 360° activations.

What has changed is my method.

I have integrated AI into the entire creative process, not just for generating visuals, but for structuring briefs, organizing production, automating variations, managing quality, and saving strategic thinking time. AI is not my product. It's my way of working.

What I bring concretely:

· Creative and artistic direction of complex projects

· Integration of AI into the workflows of a studio or creative team

· Automation of large-scale asset production

· Management of creative studios and service providers

· Brand strategy and creative direction consulting

Clients: Adidas, Puma, Levi's, Nike, Balenciaga, Monse, Moncler, Dom Pérignon, Universal Music, FFF, FFB, Paris Marathon…

Based in Paris. Available remotely

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 20km)

Original Makerz
Creative Director & AI Consultant — Art Direction, Creative Processes & Automation
SPORTS
January 2022 - Today (4 years and 7 months)
Paris, France
I lead creative projects for brands and marketing departments, integrating AI into the entire process, not just visual generation.

My added value: restructuring how a studio or creative team produces. More precise briefs, faster workflows, automated variations, large-scale quality control.

What I do concretely:
· Creative and artistic direction (campaigns, identities, content, activations)
· Integration of AI into production workflows (brief → generation → QC → delivery)
· Automation of multi-format asset production
· Direction and management of multidisciplinary creative studios
· Brand strategy and creative positioning consulting

Sectors: Luxury, Sports, Premium, Retail, Media, Startups
Art Direction Generative AI Branding Communication Strategy Artificial Intelligence
Original Maker
Creative Director & Brand Strategist | Luxury, Sports, Premium
January 2018 - Today (8 years and 7 months)
Transforming a business challenge into a high-impact creative idea.
That's what I've been doing for over 15 years as an art director, brand strategist, and creative partner.
👉 My role: connecting strategy, execution, and creativity.
I work with brands, marketing departments, agencies, or founders to imagine strong, 360° actionable concepts, aligned with their identity and current challenges.

🎯 What I do concretely:
Translate business objectives into clear, differentiating, and high-performing ideas
Create 360° concepts (campaigns, activations, content, brand platform)
Oversee creative direction from A to Z (lookbooks, photoshoots, art direction, brand platform)
Structure processes, coordinate professions, activate & leverage internal talent
Define coherent and impactful brand territories

✅ I have worked for brands such as: Adidas, Puma, Leclaireur, Intersport, Nike, Monoprix, Wrung Division, Dom Perignon, UGG, Thom Browne, Monse, Moncler Genius, Webedia, Youtube...

SKILLS:
Art Direction
Branding
Communication Strategy
Strategic Planning
Creative Concepts
Creative Direction Strategic Planning Art Direction Branding
Intersport France
Creative Partner
SPORTS
May 2020 - March 2026 (5 years and 10 months)
Longjumeau, France
Creation of 360° concepts from business, retail, or marketing challenges

Art direction of brand campaigns (Adidas, Puma, Levi’s, Nike…): from idea to multi-channel deployment
Creative direction of strategic buying books: structuring, storytelling, art direction, execution (retail, sports, lifestyle, outdoor…)

Development of 360° retail & media activation concepts (FFF, FFB, Paris Marathon...)
Integration of Creative AI internally: strategic framing, workshops, monitoring, processes, testing on real campaigns

Support for internal teams (studio, digital, CRM, product offering) on briefs, ideas, formats, and variations
Art direction of photo production & retail for editorialized concepts (lifestyle shoots & packshot visuals)

Creative watch & international benchmark: retail, sports, tech, branding & AI
Participation in the strategic thinking for the new global brand platform alongside senior management and business unit leaders
Creative Direction Copywriting Photography Branding and Visual Identity 360° Communication

Check out Thomas's experience

Camille

Betclic Group

Reviewed on 11/2/2022

Excellent first experience with Thomas. Thomas proposed good insights on our subject and offered a credible solution. The communication is also very appreciated.