Freelancer profile translated to English.

Description

8 years of experience in digital marketing. Curious by nature, all sectors of activity interest me. So far, I have worked in tech, food, slimming, legal tech, and fashion, both in B2B and B2C markets.

Industry field of expertise

Languages

English
Fluent
French
Native or bilingual
Spanish
Conversational
Italian
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km), Paris (up to 100km), Lyon (up to 100km), Marseille (up to 100km), Nantes (up to 100km)

CHANEL
Data Steward
LUXURY GOODS
December 2023 - Today (2 years and 6 months)
Integrated into the Digital Innovation and Services department of CHANEL's EUROPE Region, more directly within the Client Data & Analytics team, I participate in the development of digital client knowledge, e-business and CRM for a better understanding and management of marketing/business issues.
Database administration Data analysis Data governance Project management Data Quality
ETAM Lingerie
CRM Project Manager
E-COMMERCE
April 2021 - Today (5 years and 1 month)
Clichy, France
*Management of multi-channel CRM campaigns (email, SMS and mail)

*Development of emails (drafting briefs and managing A/R creative with agencies)

*Segmentation of the customer base via routing tool

*Implementation of A/B testing to improve campaign results - Management of local animation

*Definition of the animation schedule and coordination with the various departments involved in local animation projects

*Campaign management

*Analysis and reporting

*Monitoring and reporting of campaign results

*Analysis of tests and recommendations
CRM Salesforce Marketing Cloud actito reelevant tinyclues
WeCook WeCare
Growth Marketing Manager
HEALTH AND WELLNESS
November 2019 - Today (6 years and 6 months)
Paris, France
- Redesign of the site
- Redesign of the business model
- Implementation of monitoring tables
- Automation of processes
+350% new users/month after 3 months