Freelancer profile translated to English.

Description

Companies are sitting on a goldmine of data, but this mine is fragmented across dozens of tools. This dispersion hinders your decisions, makes your marketing less effective, and costs you money.

My role is to build bridges between your marketing strategy and your technical infrastructure. I operate at the intersection of two areas of expertise:

1 strategic expertise in growth levers: from acquisition (**SEO/SEA**, **Social Ads**) to customer lifecycle (**CRM**), I identify the actions that will have the most impact and offer you support in implementing digital marketing roadmaps.
1 technical expertise to connect your tools via API and implement flows (using n8n, Make, SQL, AI) that unify your tools so your data finally works for you.

Specifically, here's how I transform your goals into results:

🚀 **Audit & Strategy**: Analysis of your technical stack and data flows to define an actionable growth plan (Acquisition, CRO, CRM).

⚙️ **Automation & CRM**: Implementation of scenarios via email, SMS, or WhatsApp (Lead Nurturing, Onboarding) and optimization of your tools (Brevo, Klaviyo, n8n, Make).

📊 **Data & AI**: Centralization of your key indicators (SQL dashboards) and integration of AI agents to enrich your data and personalize your campaigns at scale.

I go beyond consulting.

I design the technical architecture that transforms your data into a smarter, measurable, and personalized **brand experience**.

👉 Is your marketing held back by complex tools and scattered data? Are you looking for a partner to align your technical infrastructure with your growth ambitions?

Contact me for an initial discussion.

Industry field of expertise

Languages

French
Native or bilingual
Spanish
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km), Bordeaux (up to 20km), Lyon (up to 20km), Annecy (up to 10km)

The Sanctuary Group
Growth marketing manager
SPORTS
May 2025 - October 2025 (5 months)
Paris, France
A major player in sports and wellness, The Sanctuary Group manages a multi-brand, omnichannel ecosystem. My mission focused on the 6 e-commerce platforms and their acquisition and retention system, generating **90% of the revenue**.

As Growth Marketing Manager, my objective was to structure, analyze, and accelerate growth across all of the group's online stores.

Actions & Results:

🛍️ E-commerce & Strategy Management
Management of the commercial animation plan for the 6 e-commerce sites.
Coordination with the business tool to ensure a fluid and unified customer experience.
Result: +15% increase in overall conversion rate through journey optimization.
📊 Data & Performance Management
Extraction and analysis of data via SQL queries to consolidate sources (sales, traffic, customers).
Design and implementation of automated dashboards for tracking key KPIs (ROI, Acquisition Cost, LTV).
Result: Reduction in manual reporting time and more accurate measurement of key KPIs.
🚀 Multi-channel Acquisition Strategy
Audit and optimization of paid acquisition campaigns (Paid Media: Google Ads, Social Ads) to maximize return on ad spend (ROAS).
Deployment of the SEO strategy to improve the organic visibility of the different brands in their respective markets.
Result: Improvement of Paid Media campaign ROI by 25% over the period.
Growth Marketing SEO SQL CRM Paid Media
Arkose
Digital Marketing Manager
SPORTS
September 2023 - May 2025 (1 year and 8 months)
Paris, France
Arkose is the leader in climbing in France, with a unique ecosystem combining sports facilities, an e-commerce clothing brand (SNAP Climbing), and a strong digital presence.
As Digital Marketing Manager, my mission was to lead the group's omnichannel digital strategy. The main challenge was to create synergies between the physical network of facilities and the e-commerce platforms to accelerate overall growth.

Actions & Results:

💻 Digital & E-commerce Management
Management and animation of the Arkose showcase website (ERP management) and the SNAP brand's e-commerce store.
Definition and activation of the e-merchandising strategy to optimize user journeys and maximize online sales.
🚀 Omnichannel Acquisition Strategy (Budget: €250k/year)
Management of multi-account paid acquisition campaigns (Facebook Ads, Google Ads).
Deployment of an innovative Drive-to-Store strategy, with precise measurement of visits to facilities via phone identifiers (especially for DOOH campaigns).
Audit and management of the SEO strategy.
📱 Creation of Loyalty Program & Mobile App
Design of the mobile application's marketing features and deployment of the new omnichannel loyalty program (web and mobile).
Management of user testing to validate the concept and ergonomics before the official launch.
Result: Validation of the loyalty program through successful beta tests, laying the groundwork for the customer engagement strategy for the app launch.
Digital Marketing CRM Mobile Application Paid Media digital-transformation
Looking for Wild
Marketing & ecommerce Manager
E-COMMERCE
August 2020 - June 2023 (2 years and 10 months)
Lyon, France
As the primary marketing and digital pillar of this hyper-growth DNVB, I joined Looking for Wild to structure and scale the entire marketing and e-commerce function.

My mission was to lead the 360° growth strategy, directly contributing to the company's expansion from €750k to €2 million in global revenue.

Actions & Results:
📈 E-commerce Growth & Performance Management
Management of the digital P&L and the Shopify e-commerce site, increasing the site's revenue from €311k to over €500k.
Structuring of acquisition campaigns (Paid Media) with a budget of €175k/year on Google Ads and Facebook Ads.
Migration and optimization of the CRM (from Sendinblue to Klaviyo), generating +25% additional revenue through repeat customers.
🏆 Branding & Brand Awareness
Contribution to winning the ISPO Award 2020, recognizing product innovation and strengthening the brand's international credibility.
Development of strategic partnerships (e.g., Outdoormix Festival) and organization of community events to enhance brand awareness and engagement.
📣 Communication & Social Media Strategy
Definition of the editorial line and management of content production (shoots, web) to develop a strong and authentic brand image.
E-commerce Paid Media Shopify Email Marketing Growth Hacking