Freelancer profile translated to English.
Back to original languageAbout Thomas
💼 Media Buyer | Meta Ads & Google Ads
Specializing in digital acquisition, I help companies set up and optimize their advertising campaigns on Meta Ads (Facebook & Instagram) and Google Ads.
My goal is simple: generate measurable and profitable results.
I focus on:
• Creating and structuring advertising accounts
• Setting up tracking (Pixel, conversions)
• Lead generation and e-commerce acquisition
• Optimizing CPA and ROAS
• Analyzing KPIs (CTR, CPC, conversion rate)
• Scaling performing campaigns
I work with a performance-oriented approach:
Audit → Strategy → Test → Optimization → Scaling
Accustomed to analyzing data and quickly adjusting campaigns, I always seek to maximize profitability while controlling acquisition costs.
Proficient tools:
Meta Business Manager • Google Ads • Google Analytics • Tracking & Conversion • A/B Testing • Retargeting
My objective: transform advertising into a sustainable growth lever.
French
Native or bilingual
English
Conversational
Remote only
Primarily works remotely
Experience
- AutoFlow IAMedia Buyer & Growth StrategistDIGITAL AND ITFebruary 2025 - January 2026 (11 months)Reims, France🛠Missions realized:• Creation and management of Meta Ads campaigns (Facebook & Instagram)• Setup of conversion funnels for B2B lead generation• Installation and configuration of the Meta Pixel• Optimization of cost per lead (CPL)• A/B testing of creatives• Analysis of KPIs (CTR, ROAS, CPA)• Scaling of performing campaigns⸻📈 Results:• +42% increase in qualified leads volume• CPL reduced by 38%• Average ROAS: 3.6
- NovaWearMedia Buyer E-commerce DTC – Meta Ads & Scaling OptimizationFASHION AND COSMETICSMay 2024 - February 2026 (1 year and 9 months)La Rochelle, France🛠Missions realized• Complete audit of the existing advertising account• Restructuring of the Business Manager• Installation & optimization of the Meta Pixel• Implementation of a full-funnel strategy:• Prospecting Campaigns (Cold Traffic)• Retargeting (ATC, View Content)• Lookalike audiences• Creation of performance-oriented advertising angles (UGC, social proof, limited offer)• A/B testing creatives & audiences• Daily optimization of CPA & ROAS• Implementation of progressive vertical scaling (+20% every 3 days)• Deployment of horizontal scaling (new audiences & new creatives)⸻📈 Results obtained• Average ROAS: 3.9• +41% increase in revenue in 6 months• CPA reduced by 32%• Conversion rate increased from 2.1% to 3.4%Monthly budget managed: €2,000 – €5,000
- UrbanPulseMedia Buyer E-commerce DTC (Meta Ads & TikTok Ads)E-COMMERCEFebruary 2024 - February 2025 (1 year)Sydney, Australia🛠Missions realized:• Structuring of the Business Manager & complete tracking• Setup of Pixel + conversion events• Launch of Cold / Retargeting / Lookalike campaigns• Creation of performance-oriented advertising angles• A/B testing creatives (UGC vs. static image)• Optimization of CPA and ROAS• Vertical & horizontal scaling⸻📈 Results:• Average ROAS: 4.2• +37% increase in revenue in 3 months• CPA reduced by 35%• Conversion rate increased from 1.8% to 3.1%
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Education
- Professional Baccalaureate in Assistance to the Management of Organizations and their ActivitiesLycée Professionnel Saint Paul, Charleville-Mézières2023•Gestion administrative •Suivi des dossiers clients •Organisation interne •Support à la direction •Gestion comptable de base
- Higher National Diploma in Real Estate ProfessionsGroupe Saint Michel, Reims2025•Transaction immobilière •Gestion locative •Syndic de copropriété •Estimation de biens •Négociation & relation client •Droit immobilier