Freelancer profile translated to English.

Description

Hello,

Marketing agency director for 15 years,I now act as an outsourced Digital Marketing Directorfor executives who need to structure and manage their digital marketing in its entirety. (SEO, SEA, SMO, META ...)

I also developed two startups that now operate autonomously and am familiar with budget constraints and the need for rapid delivery. I don't position myself as a solo consultant because I know how to deliver through my expertise in creating and managing campaigns via Google Ads, Meta Ads, Linkedin, etc.

My role is not to execute isolated actions, but to take responsibility for overall marketing performance: acquisition, positioning, conversion, and alignment with sales.

Specifically, I support companies with:

Defining and managing the marketing and growth strategy
Structuring acquisition channels (SEO, SEA, content, CRM, automation)
Implementing AI in marketing processes (time saving, performance, decision making)
Aligning marketing / sales / communication to avoid silos and maximize conversion
Setting up KPI dashboards for

I generally intervene in contexts where:

growth is stagnating or becoming costly
marketing exists but lacks strategic management
teams are producing without a clear view of profitability
the executive needs a marketing right-hand person

Industry field of expertise

Languages

French
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Lille (up to 50km), Paris (up to 50km)

Click&Golf
Co-Founder & CMO
April 2024 - Today (2 years and 4 months)
I manage the technological and operational strategy for Click & Golf, a startup digitizing sports coaching, starting with golf.
My role covers:

Product & Technology:roadmap definition, mobile development supervision, continuous UX/UI improvement.

Operations & Business Model:process structuring, implementation of tracking tools, optimization of the SaaS and commission-based business model.

Marketing & Acquisition:growth strategy, digital campaigns, CRM and email automation to maximize engagement of coaches and their students.

Legal & Data:GDPR compliance, data governance, and contracting with our coach clients.

Objective:to build an all-in-one platform that simplifies coaches' daily lives, increases their revenue, and creates a sustainable and scalable ecosystem.
Digital Marketing Strategy Marketing Automation Business Development CTO Product Management
PAOMA STUDIO
Founder & Director of Digital and Strategic Marketing
CONSULTING AND AUDITS
August 2012 - Today (14 years)
Lille, France
As **Director of Digital and Strategic Marketing**, I am the digital orchestrator who transforms ideas into concrete results. My daily life? Building bold strategies, managing high-performing digital campaigns, and boosting brand visibility with creativity and impact.

At the crossroads of marketing, digital, and innovation, I identify trends before anyone else and turn data into powerful levers.Passionate, agile, and constantly connected to technological advancements, I create engagement, generate ROI, and ensure sustainable growth.
SEA Branding Consulting Web Marketing Strategy Digital Transformation Natural Referencing Consultant