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Thomas PiottoTP

Thomas Piotto

Paid Acquisition Consultant (SEA/SMA)

€650/day
Bessancourt, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Thomas

For over 8 years, I have been helping companies with their paid acquisition strategies, with two complementary specializations: Google Ads for B2B lead generation and Meta Ads for e-commerce performance.
I created Adsiom to work directly, without an agency layer: you have a single point of contact who knows your campaigns in detail and talks results.

Google Ads — B2B & Lead Gen
  • Creation and optimization of Search, PMax, Display, YouTube campaigns
  • Targeting strategy and bid management
  • Conversion tracking and measurement (GTM, GA4)

Meta Ads — E-commerce
  • Catalog, prospecting, and retargeting campaigns
  • ROAS optimization and budget management
  • Creative and audience testing

I previously worked at agencies (Adveris, Oscar Black) before going freelance — I know what "well-managed" means.
  • French

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • ADSIOM
    Founder & Google Ads / Meta Ads Consultant
    DIGITAL AND IT
    December 2023 - Today (2 years and 8 months)
    Bessancourt, France
    Founded Adsiom after 7 years of agency and freelance experience, to support B2B and e-commerce clients with their paid acquisition.

    Google Ads (B2B — Lead Gen)
    • Creation and optimization of Search, PMax, Display, YouTube campaigns
    • Bidding strategy and budget management
    • Tracking setup (GTM, GA4, conversions)

    Meta Ads (E-commerce)
    • Catalog, prospecting, and retargeting campaigns
    • ROAS optimization
    • Audience and creative testing
    Meta Ads Google Ads Google Tag Manager SEA Facebook Ads
  • Oscar Black
    Chief Operating Officer — Oscar Black Agency
    DIGITAL AND IT
    January 2023 - December 2023 (11 months)
    Paris, France
    Operational management of the agency after founding and structuring the Google Ads department.
    • Definition and deployment of operational strategy
    • Implementation of internal processes and tools (Notion, Coda, Pipedrive, Google Suite)
    • Recruitment and team management
    • Facilitation of OKR rituals and overall performance monitoring
    Coda Notion Google Suite Project Management Team Management
  • Oscar Black
    Head of Google Ads — Oscar Black Agency
    DIGITAL AND IT
    June 2021 - January 2023 (1 year and 7 months)
    Paris, France
    Creation and management of the agency's Google Ads department.
    • Department structuring: processes, tools, onboarding
    • Training and skill development for team members
    • Creation and management of Search, Display, YouTube campaigns for agency clients
    • Implementation of tagging plans and conversion tracking
    • OKR reporting and performance monitoring
    Google Tag Manager Google Ads SEA Google Analytics Google Data Studio

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