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Thomas PinatelTP

Thomas Pinatel

⭐ Educational & Marketing Gamification Consultant

€377/day
1 project
La Ciotat, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Thomas

I am a consultant specializing in educational and marketing gamification.

I help companies, training organizations, and agencies make their content more engaging, more motivating, and more effective through an approach that combines:

🎮 Smart Gamification
🧠 Motivation Psychology
📚 Active Pedagogy
✍️ UX & Storytelling Narration
🎯 Message and Conversion Optimization
🧩 360° Digital Vision (UX, design, dev, scripting…)

🔥 Why My Method Works


Before becoming a consultant, I worked for over 10 years across the entire digital chain: development, UX, databases, design, illustration, video, pedagogy, technical architecture.
I don't theorize: I truly understand what happens under the hood.
This experience allows me to design realistic, coherent gamified mechanics adapted to the constraints of each project.

🔧 What I Do

  • Educational Gamification (e-learning, onboarding, interactive sequences)
  • Marketing Gamification (landing pages, campaigns, funnels)
  • Engagement & Narrative UX Audit
  • Structuring tone, messages, and narrative thread
  • Creation of simple, effective, non-gimmicky mechanics
  • Strategic support for your digital experiences

🎯 You Need Me If:

  • Your page or funnel converts poorly,
  • Your learners disengage,
  • Your content lacks impact,
  • Your experience lacks coherence or progression,
  • You want to integrate useful and measurable gamification.

🧩 Examples of Projects

  • **INWE Experience**: 5 educational games + 1 web marketing game focused on conversion
*SESAN(Digital Health): educational scripting & engaging experiences

*CMA– Destination Créa: digital game to guide visitors and collect data

*40+gamified educational and marketing projects for companies and organizations


PS: HPI/E/X/W/F/42 (THE answer).
Promise, the other riddle is better.
  • English

    Conversational

  • French

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Escape Creation
    Founder - Universe Designer
    September 2020 - Today (5 years and 11 months)
    La Ciotat, France
    I design and support gamified systems for training, onboarding, awareness, and marketing: escape games, digital modules, hybrid journeys, event games…

    • ✅ Educational & Marketing Gamification
    Design of game mechanics (points, quests, feedback, cooperation, challenge…) adapted to objectives: engagement, memorization, behavior change, data collection, conversion.

    • ✅ Writing & Game Design
    Creation of universes, scenarios, roles, puzzles, and interactive journeys (physical, digital, or hybrid), with clear progression and difficulty levels adapted to the audience.

    • ✅ Experience-Oriented Design & Multimedia Production
    Creative direction, visual identity, print & digital materials, easy-to-deploy web interfaces, sound design, voice-overs… always in service of the player/learner experience.

    • ✅ Management & Consulting
    Needs analysis, scoping, support for internal teams, coordination with service providers (manufacturing, development, graphics), and skills transfer.

    • ✅ Marketing & Communication
    Assistance in defining the message, tone, calls to action, and user journeys (before / during / after the game) to maximize educational or business impact.

    👉 40+ gamified projects completed for companies, institutions, organizations, and training providers.
    Gamification Educational Design Game Design UX Writing Engagement Strategy
  • Wooxo
    Multimedia Designer - Web Developer - Motion Designer
    SOFTWARE PUBLISHING
    November 2014 - August 2020 (5 years and 9 months)
    La Ciotat
    ✅ Design: Creation of graphic materials for the company and its reseller network (brochures, infographics, web banners, visuals for trade shows...).

    ✅ Web Design and Web Development: creation of transactional emailing templates, optimization of the UX of Landing Pages and the website, creation and development of web applications for the company and its network (CRM, document search engine...).

    ✅ Hubspot Administrator: Creation and development of page templates, modules, and automation workflows, tool configuration.

    ✅ Videographer, Motion Designer: Scripting, storyboarding, animation, filming, video and audio editing... for all promotional and product presentation videos since 2016.

    ✅ Marketing: Marketing strategy for communication and acquisition campaigns. Drafting of specifications for Web applications and the website for its redesign.
    Logo Design User Experience Design Web Development Webdesign Video Editing Motion Design Video Production Front-End Development Back-End Development User Interface Design Photo Editing Inbound Marketing Graphic Charter
  • Agence Beau Monde
    Web Integrator, Video and Sound Editor
    April 2014 - May 2014 (1 month)
    Aubagne
    Assisted in the redesign of the agency's website, took photos of their productions for their portfolio, created animated GIFs of logos created for their clients. Watt! Archipels: Bug fixes on the event website, creation of teasers (15sec) for the promotion of each film on social media, titling of films. Creation of Original Videos for the agency's Newsletter.

Reviews

5.0

Out of 1 rating

M

Marvin

CEO - Fit Business LLC

Reviewed on 12/18/2025

Consulting for the gamification of our SaaS, the discussion allowed us to highlight 2-3 improvements. I recommend.

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Education

  • Digital Project Manager (Bachelor's degree)
    VISIPLUS academy
    2020
  • Google Analytics Individual Qualification Certification
    VISIPLUS academy
    2019

Certifications

  • Digital Project Manager (Bachelor's degree)
    Visiplus Academy
    2020
    User Experience Design Web Project Management Video Web Development

Skill set

Categories