Thomas Pereira Claro

Consultant expert in User Acquisition (UA) and App Store Optimization (ASO), I support startups, scale-ups, and app publishers in structuring, managing, and optimizing their mobile growth on iOS and Android.

My dual Paid & Organic expertise is a rare lever: it allows me to design global strategies that don't just consume budget but maximize ROI/ROAS. My daily goal? To do more with less by streamlining your advertising spending to generate a maximum volume of qualified downloads and in-app actions (registrations, subscriptions, first deposits).

Why work with me?

Experience in ultra-competitive markets: I have managed large-scale performance campaigns (notably for poker leaders like Winamax), where I succeeded in drastically reducing the overall CPA while increasing installation volumes and first deposits (FTD).

Native UA & ASO synergy: Paid acquisition fuels organic ranking, and optimized store listings reduce your advertising costs (increased CVR). I master this virtuous 360° loop.

Data and incrementality culture: No "vanity metrics". I focus on the real profitability of your campaigns through fine-grained tracking analysis (MMP Adjust, SKAN) and the implementation of hold-out tests.

My areas of intervention:

🚀 Paid Acquisition (UA): Account audit, media strategy, and operational management of your campaigns (Meta Ads, Google App Campaigns, Apple Search Ads, TikTok Ads).

🔍 App Store Optimization (ASO): Semantic optimization (keywords, metadata) and visual testing (A/B testing of screenshots and icons) on the App Store and Google Play Store.

📊 Analytics & Funnel: In-app behavior analysis, conversion rate optimization, and rigorous tracking of LTV and churn.

Let's meet (in Paris or via video call) to audit your current campaigns