Freelancer profile translated to English.

Description

E-commerce, AI and automation consultant, I help digital teams save time, reduce operational errors and improve their delivery processes.

My expertise combines over 10 years of experience in e-commerce, CRM, web content, multilingual SEO, international project management, Salesforce Commerce Cloud, Salesforce Marketing Cloud, and AI or Python-based automation tools.

I support companies on concrete topics: e-commerce workflow audits, CRM/emailing process optimization, SFCC/SFMC operations improvement, repetitive task automation, requirements structuring, business/IT/agency coordination, and creation of practical solutions to streamline teams' daily work.

My approach is pragmatic: quickly understand your constraints, identify friction points, propose actionable solutions, and deliver useful recommendations or prototypes, without unnecessary jargon.

Available for short missions, audits, automation projects, and operational support in French, English, or Spanish.

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Native or bilingual
Italian
Basic

Workplace preferences

Can work on-site

Paris (up to 50km)

L'Oréal
Europe D2C & DDX Platform Management Manager
E-COMMERCE
August 2024 - Today (2 years)
Madrid, Spain
Led multi-brand, multi-country digital initiatives across L’Oréal’s EMEA e-commerce ecosystem, supporting brands such as Lancôme, YSL and Armani.

Managed and optimized SFCC and SFMC platform operations, bridging business needs, technical teams and market requirements.

Deployed and enhanced digital services including Virtual Try-On, Shade Finder and E-Skin Reader across multiple European markets.

Contributed to the standardization of transactional customer journeys and CRM operations, reducing template defects and improving delivery consistency.

Built AI- and Python-powered automation tools, including Antarès Compressive, helping reduce deployment time and asset weight at scale.
intelligence artificielle Gestion de projet Automatisation Salesforce Commerce Cloud Salesforce Marketing Cloud
L'Oreal
Corporate Webmaster (Salesforce Commerce Cloud)
E-COMMERCE
March 2023 - August 2024 (1 year and 5 months)
Madrid, Spain
Owned the execution and optimization of marketing and promotional web content for NYX Professional Makeup across multiple European markets.

Coordinated pan-European e-commerce campaigns, ensuring alignment between global brand guidelines, local market needs and commercial objectives.

Maintained and enhanced website content to improve relevance, consistency, user experience and online engagement.

Delivered performance monitoring, reporting and strategic recommendations to optimize content impact and campaign results.
Automatisation & Intelligence Artificielle Intelligence Artificielle Générative Salesforce Commerce Cloud A/B Testing CRO
GOAT Interactive
Web Content Project Manager
ENTERTAINMENT AND LEISURE
October 2021 - January 2023 (1 year and 3 months)
London, UK
At GOAT Interactive, I managed web content operations for an international portfolio of 16 websites across 5 languages, from code-level content preparation to localization. I created and adapted pages using HTML, CSS and JavaScript, coordinated with marketing, design and CRM teams, prepared campaign briefs, and delivered performance reports to optimize content by market.
CRO HTML5 Intégration web Stratégie de contenu Content marketing