Freelancer profile translated to English.
Back to original languageAbout Thomas
I have been involved with e-commerce for over 20 years and know the topic of online marketing from various perspectives (in-house, agency, independent online shop operator, freelancer).
Over the years, I have made all the mistakes in SEO, tracking, and pay-per-click campaigns that you can avoid by working with me.
I specialize in Shopware and WordPress systems, but I can also quickly get to grips with other systems.
I work reliably and on time. Long-term projects are preferred.
Here is what I can do for you, among other things:
Tracking
- Integration of Google Tag Manager including event tracking via Google Analytics 4
- Google Analytics 4 training
- Etracker integration as an alternative or supplement to Google Analytics 4
- Web analytics consulting (creating reports, defining KPIs, funnel analyses, etc.)
- Connection and, if necessary, configuration of various Google services (Analytics, Search Console, Ads, Tag Manager, Looker Studio)
- Connection & configuration of further services via Google Tag Manager (e.g. Microsoft Ads, Hotjar, Cookie Consent Tools, Etracker, etc.)
- Setup of server-side tracking with Google Tag Manager
SEO
- Professional SEO audits for your website
- Creation of keyword maps & keyword research
- Continuous search engine optimization
- Heuristic usability/UX review of the website with optimization recommendations
- If required, own keyword ranking monitoring via own platform possible
Google Ads
- Building and managing Google Ads campaigns (Search, Display, Pmax)
- Building and managing Google Shopping campaigns (including data feed creation/optimization)
Since I am employed full-time at an agency, I unfortunately cannot accept inquiries from other agencies.
Contact me, and we can discuss your project without obligation.
We can also use the informal "du" :-)
German
Native or bilingual
English
Conversational
Remote only
Primarily works remotely
Experience
- WEBversiert GmbHOnline Marketing ManagerDIGITAL AND ITMarch 2019 - Today (7 years and 5 months)Essen, Germany
- mumbiOnline Marketing ManagerE-COMMERCEJanuary 2015 - February 2019 (4 years and 2 months)Essen, GermanyKey responsibilities:- Head of the Shop & Marketing department- Conception and setup of the online shop including B2B subshop- Setup of tracking- Connection to marketplaces- Continuous search engine optimization (SEO)- Creation and management of campaigns via Google Ads (five-figure budget)- Employee training in using Shopware- Conception and creation of the blog based on WordPress
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Certifications
- Conversion Optimization SpecialistConversionBoosting GmbH2022