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Thomas MerlenTM

Thomas Merlen

Strategic Consultant & Product Manager | CTO

€700/day
Bordeaux, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Thomas

I help companies create and optimize their custom digital solutions: SaaS, CRM, e-learning platforms, or acquisition-focused websites.

My approach: start with your business challenges (profitability, acquisition, process optimization), define a clear roadmap, and then transform your ideas into high-performing, scalable, and user-centric products.

💼 Over 10 years of experience → from startups to growing SMEs
🚀 Results achieved: leads x25 in the automotive sector, task automation in B2B (ROI x6.6 over 3 years), NPS > 9 on e-learning platforms
🔧 Stack: Laravel, Vue.js / React, serverless architectures, reasoned AI integrations (LLMs, AI workflows, automation)
🤝 Method: agility, transparency, rapid deliveries, and impact measurement at each stage

Whether you're looking to launch a product, optimize an existing tool, or manage a complex project, I help you secure your strategic choices and deliver value-creating solutions.
  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Conversational

Can work on-site
Bordeaux (up to 50km)

Experience

  • 99M - Indépendant
    Strategic Consultant & Product Manager | Custom Development
    January 2012 - Today (14 years and 5 months)
    Since 2020, I have been supporting SMEs, startups, and incubators with their digital challenges, with a hybrid positioning: **strategic vision, product management, and technical supervision**.

    My role is to help leaders transform their tools into real growth drivers, while maintaining strong operational involvement.

    🚀 Major Client Cases

    • Garage Gros (automotive):complete digital strategy, lead-commerce website with simulators, custom CRM, automotive subscription SaaS, multichannel communication (web, radio, advertising). Results: Revenue x2.5 in 3 years, leads x25, visits x15. Currently integrating AI into customer workflows.
    • Time2Start (Parisian incubator):transformation of an unusable platform (flaws, slowness) into a key tool: security, gamification, responsive e-learning. Full adoption by incubated startups and opening to new audiences.
    • Photobooth Rental Company:audit and automation (reservations, data, client tools) → +30% leads, +25% conversions, saving 2 FTE/year.
    • Clinique du Coureur (Canada, SaaS):reverse-engineering, bug fixing, documentation, and stabilization of a acquired platform with significant technical debt.
    • EdgeAngel.co:redesign of the design system via Notion + super.so, SEO-ready, easy-to-maintain website.
    • Droniz (drone training):implementation of an e-learning platform + CRM with AI (adaptive learning, error analysis, questionnaire generation).

    🎯 Approach & Skills

    • Digital strategy and product scoping (from initial audit to roadmap).
    • Technical supervision (Laravel, Vue.js/Nuxt, React/Next, Cloudflare Workers, serverless hosting, AI integrations).
    • Agile methodologies adapted to small teams and multi-sector projects.
    • Key soft skills: pedagogy, simplification, executive consulting, long-term support.
    Critical Thinking Generative Artificial Intelligence Product Management Active Listening Strategic Consulting
  • Time2Start
    Digital Project Manager & E-learning Platform Architect
    CIVIC AND SOCIAL ORGANIZATIONS
    October 2024 - June 2025 (8 months)
    Paris, France
    E-learning and incubator support platform redesigned for a fluid, mobile-first, and engagement-oriented experience.

    Reverse-engineering of the existing system, data security, migration to serverless hosting, responsive UI/UX redesign, addition of gamification and internal messaging; optimized performance (pages from 8s to 1.5s) and a solid foundation for opening up to new audiences.
    Nuxt.js TailwindCSS Strapi Scalingo UI/UX Design
  • Garage Gros
    360° Digital Support
    January 2020 - Today (6 years and 5 months)
    Limoges, France
    360° digital support program for an automotive network (lead-commerce, CRM, loyalty, AI).

    Market/competitor analysis, custom acquisition-focused website, custom CRM, referral & cashback program, email/SMS campaigns, and AI workflows; strong progress (leads x25 for visits x15), NPS +92, and contribution to revenue growth x2.5 (2019-2022).
    Customer Relationship Management (CRM) AI Automation Lead Generation Strategic Consulting Custom Development

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Education

  • Professional Bachelor's Degree in Web Application and Digital Image Development (DAWIN)
    2014
    Licence Professionnelle DAWIN (Développement d'Applications Web et Images Numériques)
  • BTS SIO (Services Informatiques aux Organisations)
    2013
    BTS SIO

Skill set

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