Freelancer profile translated to English.

Description

Senior SEO Consultant, specializing in SEO audits, organic visibility, and GEO (Generative Engine Optimization).

I help businesses optimize their Google presence and gain visibility on AI search engines (Perplexity, SGE, ChatGPT Search, Bing) through a business impact-oriented approach.

I don't provide theoretical audits but prioritized action plans that can be directly implemented by internal or external teams.

Areas of expertise:

— Technical & Semantic SEO Audit

— On-page & Architecture Optimization

— Prioritization of fixes & quick wins

— Link building & Authority

— Local SEO & GEO (AI Search)

— Performance monitoring and iterations

GEO (Generative Engine Optimization) = content optimization for AI response engines, complementing traditional SEO, to improve multi-engine visibility (Google + AI).

Method:

Analysis → Prioritization → Actions → Measurement

Based in Rouen, I work throughout France.

Industry field of expertise

Languages

French
Native or bilingual
English
Conversational

Workplace preferences

Remote only

Primarily works remotely

Tressoi
SEO Consultant – Creation and SEO structuring of an e-commerce site
E-COMMERCE
November 2025 - Today (9 months)
Rouen, France
Conception, structuring, and management of the SEO strategy for an e-commerce site
developed from scratch.

Interventions performed:
– Definition of the site's SEO architecture
– Semantic structuring of category pages and editorial content
– Technical SEO optimization (indexing, performance, internal linking)
– Implementation of e-commerce SEO foundations
– Definition of SEO-optimized content production processes
– Performance monitoring and continuous adjustments

This experience allowed me to work on all SEO levers
(strategy, technical, semantic, process) with a long-term organic growth perspective.
E-commerce Strategy E-Commerce SEO SEO Audit Technical SEO SEO Link Building
L'unique bijoux
SEO & Acquisition Consultant – E-commerce
E-COMMERCE
October 2024 - February 2025 (4 months)
Le Havre, France
Mission: Structure and accelerate the organic and paid acquisition of an e-commerce site.

Comprehensive intervention on SEO and acquisition performance, with an approach focused on prioritization, conversion, and ROI.

Actions taken:
SEO & SEA Audit: Technical, semantic, and competitive analysis to identify the highest impact acquisition levers.
On-page & Technical SEO Optimization: Tagging, page structure, robots.txt, sitemap, image and performance optimization.
E-commerce SEO: Product and category page optimization, internal linking structure, indexing improvement.
Content Strategy: Creation and optimization of SEO content (business pages, product sheets, blog) focused on search intent.
Google Ads (complementary lever): Creation and optimization of targeted campaigns to support acquisition and test keywords with potential.
Performance Monitoring & Management: Implementation of KPI dashboards, results analysis, and continuous adjustments.

Objective: Establish a solid, scalable, and growth-oriented SEO foundation while maximizing the profitability of acquisition actions.
SEO Link Building SEO Backlinks WooCommerce SEO Audit Technical SEO
Budget Malin
SEO Consultant – SEO Redesign & Semantic Structuring (Energy Comparator)
CONSULTING AND AUDITS
July 2024 - August 2025 (1 year and 1 month)
Paris, France
Context
Budget Malin was initially a showcase website with low organic visibility, positioned in a highly competitive market: energy comparators.

Objectives
– Transform the site into a competitive SEO platform
– Structure a scalable editorial strategy
– Establish solid technical and semantic foundations

Interventions performed
– Complete SEO audit (technical, semantic, and structural)
– Restructuring of the site's architecture
– Design and deployment of a semantic cocoon
– Creation of an acquisition-oriented editorial calendar
– Technical SEO optimization (indexing, performance, internal linking)
– Implementation and optimization of internal content production processes

Results
– Transition from a showcase site to a structured editorial platform
– Increased competitiveness on strategic queries in the energy sector
– Stabilized and industrialized publication rhythm
– Sustainable SEO foundation for long-term organic growth
SEO Audit Technical SEO Semantic Audit SEO Strategy SEO Web Content Writing

Check out Thomas's experience

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

Baptiste Duhen

Fullstack developer

4.6

(4)

Amed Hamou

Senior Lead Developer

(2)

Audrey Champion

Web developer

4.3

(3)

Signup to reveal

Bachelor of Digital Project Management
Normandie Web School
2025
Formation Bac+3 orientée pilotage de projets digitaux, SEO, webmarketing et acquisition. Approche opérationnelle en alternance : stratégie digitale, performance marketing, gestion de projets et analyse des KPI.
Professional Training in Webmarketing, Digital Marketing
ESECAD
2023
Formation professionnelle spécialisée en SEO, SEA, webmarketing et acquisition digitale. Bases opérationnelles en référencement naturel, publicité en ligne et analyse de la performance.

Check out Thomas's education

Google Ads Certification
Skillshop
2024
https://skillshop.credential.net/86ae3a0c-5bf1-4486-8154-f2d1196dff22
SEA Audit Google AdWords
Google Analytics Certification
Skillshop
2024
https://skillshop.credential.net/013ee52b-a969-4d1a-9557-b73fd84a4e2f
SEO Audit Google Analytics

Strategy Consultant

Thomas M.

SEO & GEO Consultant – SEO Audit + AI Visibility

About Thomas

Experience

Recommendations

These freelancer profiles also match your criteria

Education

Certifications

Skill set

Categories