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Thomas MartinezTM

Thomas Martinez

Social Listening Expert 📊 Social Media Strategy

€450/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Thomas

Hi đź‘‹ I'm Thomas, I'm an expert insocial listening(also known as monitoring, or e-reputation), and I'm part of the large family of digital communication consultants.

With over5 years spent in communication agencies(La Netscouade, Havas), I have accumulated solid experience and managed the portfolios of several renowned clients such as Paris Hospitals, the Pasteur Institute, pharmaceutical laboratories, and the Senate.

For you,I will set up monitoring of social media mentions concerning your organizationor your sector's news, in order to prevent crises & advise you on your communication strategy. I mainly work on Visibrain, a French monitoring tool.



Here are the missions you can contact me for 👇

📡 Setting up a social listening system (monitoring)
- Support in choosing a monitoring tool adapted to your needs, and its configuration (queries)
- Setting up tailor-made support to track mentions of your organization & its leaders online (alerts, weekly or monthly reports)
- Study and analysis of sector conversations (before the launch of your communication campaign)
- Crisis communication, reaction to fake news & false information

đź’ˇSocial media strategy / Strategic planning
- Audit and analysis of your social networks
- Definition of your target audiences & campaign objectives
- Choice of distribution channels (paid, press, organic)

🎞 Social media content strategy
- Conception-Writing of formats and creative concepts
- Provision of a network of creatives (graphic designers, videographers)
- Video editing & social media clips
- Voice-over & sound design


Trained at **Sciences Po Bordeaux**, my profile makes me versatile, synthetic, and adaptable to many analytical contexts.
  • French

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • Thomas Martinez (Freelance)
    Social Listening Expert & Social Media Strategist
    July 2021 - Today (4 years and 11 months)
    Paris, France
    For a few years now, I have been developing my independent activity as a Social Listening Consultant, and I assist clients in implementing 360 communication strategies.
    Project Management Communication Strategy
  • La Netscouade
    Consultant Studies & Reputation
    SOCIAL NETWORKS
    February 2017 - June 2021 (4 years and 4 months)
    ĂŽle-de-France, France
    - Monitoring, data analysis
    - Data visualization & mapping
    - Crisis communication
    - Digital strategy & influencer identification
    - Corporate communication
    - Definition of KPIs & metrics
  • Havas Paris
    Assistant to Influence Consultants
    June 2016 - December 2016 (6 months)
    ĂŽle-de-France, France
    Missions: press relations, public affairs, crisis communication.

    - Media and institutional monitoring / identification of media opportunities
    - Production of analysis notes, summaries, reputation audits, recommendations
    - Production of briefing books, biographies, institutional maps, press releases, reports
    - Event preparation (conferences, awards...)
    - Product communication, press relations & influencers
    - Social dialogue, e-commerce, sports, M&A, transport...

    References:
    - Amazon, Eco Emballages, Eurazeo, Impala, Corsica Linea, Peugeot

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Education

  • Master's degree, Public and Political Communication
    Sciences Po Bordeaux
    2016
    Master's degree, Communication Publique et Politique
  • Literary preparatory class A/L (Hypkhâgne-Khâgne)
    Lycée Saint-Sernin, Toulouse
    2013
    Classe préparatoire Littéraire A/L (Hypkhâgne-Khâgne)

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