Freelancer profile translated to English.
Back to original languageAbout Thomas
Summary:
🏅 Meta Ads Specialist (Facebook Ads & Instagram Ads)
🔥 B2B & B2C Clients - E-commerce - Lead Gen
📊 €20,000+/month ad budget managed
Specializing in Meta Ads since 2021, with complementary experience in Google Ads and TikTok Ads for multi-channel strategies.
My goal: for every euro invested in advertising to generate a measurable return. 🎯
I am here to:
👉 Develop your revenue
👉 Generate more qualified leads
👉 Acquire more customers (acquisition and retargeting)
👉 Structure the right strategy
I can manage your account from A to Z:
✅ Configure your Business Manager:
• Pixel Configuration
• Meta Tracking Setup
• Event Creation for Action Tracking
✅ 100% Setup and Management of your Ad Campaigns:
• Campaign Creation
• Audience Research (interest, custom, similar, lookalike)
• Ad Setup and Copywriting
✅ Reporting
• Weekly / Monthly Summary
• Analysis and Optimization / Recommendations
✅ Strategic Support:
• Audit of existing campaigns
• Strategic Recommendations
• Marketing Advice (website, email, social media...)
💡 They trusted me: Plume Paris, Alvarum, Pegasus Protection, Peau Paris, l'Atelier des dames, Mondial Menuiserie, Weelodge...
I respond in under 1 hour
See you soon! 👋🏻
French
Native or bilingual
English
Conversational
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- NetLaboMedia Buyer: Meta Ads - TikTok Ads - Google AdsCONSULTING AND AUDITSMarch 2022 - Today (4 years and 5 months)Bordeaux, FranceSince March 2022, responsible for paid acquisition for a portfolio of clients with various challenges (e-commerce, lead generation, training, drive to store), on Meta Ads, Google Ads, TikTok Ads, and LinkedIn Ads.
- Multi-channel acquisition strategy adapted to each client's objective (e-commerce sales, lead generation, physical store sales)
- Tracking setup and validation (Meta Business Manager, Google Tag Manager)
- Complementary outbound prospecting via Cold Mailing (Lemlist, Instantly)
- Process automation (Zapier, Make)
- Continuous A/B testing and iteration on audiences, creatives, and landing pages
- Regular reporting and constant monitoring of platform evolutions
- PEGASUS PROTECTIONMeta Ads: Lead GenerationFebruary 2024 - Today (2 years and 6 months)Launch and Management of lead generation campaigns on Meta Ads:- Definition and implementation of the acquisition strategy, targeting a high-value persona- Tracking setup and validation (pixel, conversion events)- Creation and management of acquisition and retargeting campaigns- Continuous A/B testing (landing pages, audiences, forms, creatives) to optimize cost per lead- AutomationMission initiated to test the Meta Ads channel on a specific persona with a high average order value (>€3000). 2 years later, still in charge of the account: the profitability achieved transformed the initial test into a sustainable acquisition lever.
- LearnEnjoy
On Malt
Meta Ads: Strategy and Campaign LaunchSeptember 2024 - October 2024 (1 month)Bordeaux, FranceOne-month mission to lay the Meta Ads foundations for LearnEnjoy: from strategy to launching the first campaigns.- Definition of the acquisition strategy and target audiences- Pixel setup and validation (conversion tracking)- Creation of acquisition and retargeting campaigns and audiences- Creative consulting: recommendations on visuals to test- Launch and go-live of advertisements
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Education
- Master's degreeINSEEC U.2020Master's degree