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Thomas L.TL

Thomas L.

Expert Paid Media & Acquisition | AI Builder

€550/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Thomas

After 12 years in paid media and digital strategy within major media groups (M6 Web/6play, Carrefour Média, Reworld Media), I now position myself at the intersection of paid media, applied AI, and content production.

✨ I design and deploy high-impact AI-native content, from concept to distribution, supporting brands and scale-ups on strategic and operational missions:

• Paid Media Strategy & Management — multichannel acquisition, ROI optimization, scaling
• AI Content Production — multi-tool pipelines (LLMs, video/image generation), editorial automation
• Monetization & Business Development — content, partnerships, creator economy
• Data & Applied AI — analysis, No-code/AI automation, decision support

📊 Trained in Data & AI (DataScientest), I combine strategic thinking, product vision, and mastery of data/AI tools to deliver measurable impact solutions.

🔍 Results-oriented, builder at heart: I turn ideas into concrete assets, not slides.
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 50km)

Experience

  • Reworld media
    Sales & Development Manager
    PRESS AND MEDIA
    January 2023 - June 2024 (1 year and 6 months)
    Paris, France
    Managed creator partnerships on YouTube, Snapchat, Facebook, and TikTok. Marketed special operations and produced co-branded content. Result: increased revenue from €3M to nearly €10M in 2 years, with 1/3 from new business.
    Business Development Social Media Video Production Instagram Marketing
  • Carrefour
    Account Director @Carrefour Media
    RETAIL (LARGE RETAILERS)
    October 2018 - June 2019 (8 months)
    Commercialized data-driven omnichannel solutions (CRM, cashback, programmatic). Provided strategic acquisition consulting for food brands. Result: +€500k in incremental revenue.
    Business Development E-commerce Business Analysis
  • GROUPE M6
    Product Manager 6play
    September 2015 - July 2017 (1 year and 10 months)
    Deployed TV/digital initiatives and event management for the catch-up service. Cross-media coordination and monetization of mobile and FreeVOD offerings. Result: created a new division generating +€1M in annual revenue.
    Monetization Business Development Television Digital Marketing Strategy

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Education

  • Digital Marketing & Artificial Intelligence
    DataScientest
    2026
  • Integrated Marketing Communications (CMI), Marketing & Communication
    Université Paris Dauphine
    2014
    Communication Marketing Intégrée (CMI), Marketing & Communication

Skill set

Categories