Freelancer profile translated to English.

Description

-> Free AI Visibility Audit for any first collaboration

I have always considered SEO not as a mere technical discipline, but as a true growth lever for businesses.

With several years of experience in digital strategy, inbound marketing, and entrepreneurship, I've learned that visibility is only valuable if it generates concrete results: leads, clients, and revenue.

After launching several projects — from my e-commerce wine brand (Odassia) to SEO expert missions for B2B SaaS companies — I founded Kotabl, a next-generation agency specializing in GEO (Generative Engine Optimization).

Our mission: to help companies remain visible and competitive on AI search engines like ChatGPT, Perplexity, or Google AI Overviews.

Tools used: Qwairy, Profound, Peec AI.

I combine a strategic, data-driven approach with in-depth expertise in SEO & GEO, content, and AI search behaviors to design visibility strategies that create a real impact on commercial performance.

Languages

French
Native or bilingual
English
Native or bilingual
Portuguese
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Freelance
SEO & GEO Expert
April 2025 - Today (1 year and 2 months)
Lisbonne, Portugal
- Comprehensive audit of SEO & GEO performance (organic visibility + AI citations on ChatGPT, Perplexity, Google AI Overviews).

- Definition and management of hybrid referencing strategies, combining classic SEO and AI optimization to maximize multi-engine visibility.

- Creation and optimization of high-value content, oriented towards conversational queries and AI prompts.

- Monitoring of advanced KPIs: Share of Voice, Brand Mentions, AI position, organic traffic, and conversion rate.

- Support and training for marketing teams on new referencing practices in the era of generative AI.
SEO LLM Inbound Marketing Growth Marketing Digital Marketing
Odassia
Co-founder
WINE AND SPIRITS
September 2022 - Today (3 years and 9 months)
Lisbonne, Portugal
- Implementation of inbound strategy: SEO, social media, marketplace partnerships, and referral program,
- Website development: UI/UX, workflow, conversion funnel.
- Target definition: pricing, positioning, and ICP.
- Content writing and optimization: newsletters, articles, and posts.
- Outbound business development with HORECA.
Business Creation Sales Strategy Growth Marketing SEO Content Marketing
Indiecampers
Country Manager
TRAVEL AND TOURISM
February 2025 - September 2025 (7 months)
Lisbonne, Portugal
- Definition of host acquisition strategy in France and Benelux markets.
- Design and implementation of inbound strategies.
- Establishment and implementation of the sales strategy for my regions.
Growth Strategy Inbound Marketing Business Development Team Management Sales Strategy