Freelancer profile translated to English.

Description

Dual expertise in large international groups (Procter & Gamble, Kellogg's) and tech companies (Spendesk) with a specialization in partnerships, business strategy (segmentation, pricing), and organizational topics.

I can assist you with the following issues:

- Analysis and improvement of your business strategy (customer segmentation, product offering review, pricing, and operational deployment)

- Implementation of partnerships (needs definition, partner identification and selection, meeting preparation, and support for partnership structuring)

- Definition of the strategic roadmap for your revenue teams (team organization, priority projects, and budget definition)

- Go-to-Market strategy for a new product or offering

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Examples of projects completed:

In companies:

- Redesign of the offering for Spendesk (customer segmentation, price and packaging review, deployment across a sales team of 100+ people)

- Management of a multi-year partnership with InnovaFeed (2 factories, joint product commercialization)

- Definition of the strategic plan for the Customer Success function (30+ FTE)

- Definition of territories, commercial objectives, and structuring of the sales team (50+ people across 3 markets)

As a freelancer:

- Part-time Director of Partnerships for a Series A company (GreenTech/AI)

- Pricing strategy for a SaaS AI company in the fundraising phase (Series A)

- Partnership roadmap for the new Director of Partnerships of a SaaS company

- Mentoring for the CEO and Directors of Partnerships

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Aix-en-Provence (up to 50km), Paris (up to 10km)

Pigma
On Malt
Pricing & Partnership Strategy Support/Coaching
May 2024 - May 2024
Aix-en-Provence, France
2-hour working session to address the following topics:

A/ Understanding the company

- Company vision
- Value proposition per client/persona
- Sharing knowledge on competitors + alternative market solutions
- Clarification of the content of the proposed offering(s)
- Sharing of customer feedback on the current offering

B/ Presentation of potential packaging & pricing strategies and selection of the 2 most relevant ones

- Sharing of market standards
- Distribution of features across offerings (current and prospective)
- Selection of value metric(s)
- Definition of price points (cost-based, value-based, competition)

C/ Sharing of implementation directions for the partnership strategy
Customer segmentation Partnerships Pricing & packaging Business Strategy Strategic Partnerships
Spendesk
Director of Partnerships
SOFTWARE PUBLISHING
January 2022 - May 2024 (2 years and 4 months)
Paris, France
Responsible for partnerships and alliances in Europe (France, UK&I, Germany) with accounting firms, system integrators, software publishers, and VCs.

My responsibilities include:
- Definition of the strategy and vision for the partnership function
- Recruitment and development of a team spread across 3 markets (France, UK, and Germany)
- Building the foundations of the partnership function (strategy, operations, enablement, marketing, reporting,...)
Spendesk
Strategy & Operations
SOFTWARE PUBLISHING
March 2020 - January 2022 (1 year and 10 months)
Paris, France
Definition, project management, and operational implementation of strategic initiatives.

Selected projects:
- Sales team organization
- Market segmentation update
- Pricing & packaging review and modification
- Career path construction for the customer success team
- Commercial strategy for the Customer Success team
Segmentation Pricing Packaging Organizational Transformation Business Strategy