About Thomas
French
Native or bilingual
Experience
- Thomas LEUGC CreatorFILM AND AVFebruary 2024 - Today (2 years and 3 months)Paris, France
UGC Video Creation Experience for an Online Sneaker Store
Recently, I led a user-generated content (UGC) creation project for a client specializing in online sneaker sales. My role was to produce captivating UGC videos to promote their products and engage their community.UGC Video Production
Planning:- Defining the objectives of each video (promotion of new models, customer testimonials).
- Creating a publication calendar aligned with marketing campaigns.
Production:- Selecting participants (influencers, loyal customers).
- Producing videos highlighting the sneakers, with modern editing suitable for social media.
Engagement:- Publishing videos on Instagram, TikTok, and YouTube.
- Monitoring performance and interacting with the community to strengthen engagement.
This experience resulted in the creation of authentic and engaging content, thereby increasing the visibility and appeal of the client's products. - JKJunior WriterSeptember 2023 - Today (2 years and 9 months)Paris, Franceâą Study of the subject matterâą Information researchâą Selection of the appropriate format (+ writing plan)âą Production of articles, reports, investigations, interviewsâą Feeding the forward-looking scheduleâą Writing and formatting subtitles
- Marianne LavardeCommunity ManagerNovember 2022 - August 2023 (9 months)Bagneux, Franceâą Content creation for several companies ââą Spontaneous assistance in creating Taxis G7 storiesâą Implementation of a monthly editorial calendar ââą Data analysisâą Commercial prospectingâą Competitive intelligence ââą Video editing
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Education
- Bachelor's degree, Digital MarketingECITV2024Bachelor's degree, Marketing Digital
- DUT in Commercial Techniques, MarketingIUT de Cergy-Pontoise2022DUT techniques de commercialisation, Marketing