TLFreelancer profile translated to English.
Back to original languageAbout Thomas
Senior Consultant in Digital Strategy, Digital Transformation, Digital Upskilling, eCommerce | Ex-CDO | 20 years of experience | Trilingual FR/EN/JP
With 20 years of experience in Digital and eCommerce – including 17 years in Beauty (L’Oréal, Filorga) and 3 years in Jewelry (Chaumet / LVMH) – I support companies in their Digital strategy, the management of high-stakes digital projects, marketing performance, innovation, and the digital transformation of your organization (Playbooks, Upskilling training).
I operate at the intersection of strategy and operational management, with recognized expertise in international environments (11 years in Global teams, 5 years in Japan, 4 years in Travel Retail) and advanced knowledge of Asia (Japan +++, China ++, Korea ++).
Trilingual (FR/EN/JP), accustomed to team management, I can also assist you in managing your P&Ls / budgets.
Achievements (non-exhaustive):
🔸 Chaumet:
• x2 traffic in 2 years (all platforms combined)
• +50% Social followers
• Launch of Tmall and WeChat stores
• Implementation of Social CRM programs (LINE, WeChat)
🔸 Filorga:
• x3 Social Media followers in 3 years
• Revamping/replatforming of the eCommerce site
• x2.5 eCommerce sales, approx. 70% contribution to growth
🔸 L'Oréal:
• Management of the Global Travel Retail Digital Strategy for the Group (15 brands)
• Formalization of eJBP with key retailers
• Launch and management of eCommerce in Japan for 4 brands (Lancôme, Kiehls, YSL, shu uemura)
My added value:
Results-oriented approach, proven Data/Customer mindset, strategic clarity, and execution excellence, with the ability to mobilize creative, marketing, and tech teams around common objectives.
Why work with me:
For my experience (20 years of seniority), for my expertise in the Luxury/Cosmetics sector, for my in-depth knowledge of Asia/Japan/China/Korea
See you soon!
French
Native or bilingual
Japanese
Fluent
English
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- CHAUMET (GroupeLVMH)HEAD OF MEDIA & DIGITALLUXURY GOODSJuly 2022 - July 2025 (3 years)Paris, France🔸 DIGITAL & WEBSITE MARKETING◦ Traffic Acquisition/SEO, UX&UI, Online XP, CRO◦ Optimization of the Internal Search tool (Algolia)◦ Personalization of the experience (Ring Sizer, Shoppable Videos, Gifting pages)◦ Innovations (3D Images, Social Log in, Bambuser, )◦ UI standardization across Asian Platforms (Tmall, Wechat Store, Kakao)Results:◦ +50% traffic in 2 years (6M ➔ ≈12M all platforms combined)◦ Launch of the Tmall store / Revamp of the WeChat Store◦ ’Best Website revamping’ Contentsquare Award 2023🔸 SOCIAL MEDIA◦ Strategic Mapping & Editorial Calendar x 12 Global platforms◦ Follower growth strategization (benchmark, objectives, boost)◦ Implementation of a tripartite collaboration Content x PR x CRM (+ Markets)Results:◦ +50% followers in 2 years◦ Significant acceleration on Tiktok (10x followers) and Kakao (2x followers)◦ Launches of Social x CRM programs (LINE, WeChat)🔸 PAID MEDIA◦ Consolidation of the WW Budget◦ Formalization of Market Guidelines (Objectives, Audiences, Phasing)◦ Annual implementation of an innovation program◦ Campaign Monitoring & ReportingResults:◦ Gain in SOV in Key Markets (+1 to +4 ranks, depending on Markets)◦ First 3D OOH campaigns (in 12 Markets) & Connected TV (Teads)◦ Launch of the KPI Dashboard (with real-time performance tracking)
- FILORGA (Groupe Colgate Palmolive)GLOBAL DIGITAL DIRECTORFASHION AND COSMETICSMarch 2015 - December 2018 (3 years and 9 months)Paris, France🔸 DIGITAL STRATEGY & TRANSFORMATION◦ Definition of the Global Roadmap "It's all about the Client"◦ Establishment of a Global team (2 ➔ 8 people)◦ Evangelization of Marketing/Sales teams (Digital Upskilling Sessions for 80 people)🔸 DIGITAL CONTENT◦ Production of ≈200 digital assets per year (Portraits, Textures, 360, Tutorials...)◦ Launch of an internal Digital Library for the Markets🔸 SOCIAL MEDIA◦ Significant growth in follower count (x3 in 3 years)◦ Harmonization of the editorial line across 25 WW accounts🔸 D2C & ECOMMERCE◦ Management of eCom growth (2.5x in 3 years, ≈70% Growth Contribution)◦ Redesign of the filorga.com site in 4 countries◦ eJBP with several key eRetailers (THG, NordicFeel, Flaconi)🔸 1P Data / CRM◦ Launch of the loyalty program◦ Significant increase in customer base (x4 contacts in DB)
- L'OREAL TRAVEL RETAILHEAD OF DIGITALFASHION AND COSMETICSMarch 2015 - December 2018 (3 years and 9 months)🔸 GLOBAL DIGITAL STRATEGY◦ Definition & deployment of the World Roadmap "From 8 minutes to 8 weeks"◦ Industry evangelization, as Category Captain (TFWA Tax Free exhibition in Cannes, Retailers)◦ Establishment of 'Trinity' partnerships (with airports & retailers)◦ Digital Upskilling of internal teams (Marketing, Sales, HR, Finance)Results:◦ eJBP with 5 e-retailers (including Shinsegae in Korea, Dufry in Switzerland/Brazil/Spain, and Heinemann in Germany)◦ Launch of the 'Urban Decay' brand in TR Asia, with a 100% Social/Influence focus🔸 ECOMMERCE / PREORDERING◦ Definition of the eCommerce growth plan in Travel Retail for 15 brands (with a focus on TR Korea), among the Top 3 eCom Markets within the L'Oréal Group.◦ PIM: Availability of catalog information in 10 languages◦ Implementation of Shop-in-Shops for ≈15 Group brandsResults:◦ Weight of eCom 10% ➔ 18% in 3 years🔸 DIGITAL MEDIA◦ Media Activations targeting Global Shoppers, on Chinese platforms (Ctrip, Mafengwo) or Russian platforms (Vkontakte, Yandex)◦ Formalization of Digital Media Playbooks◦ Organization of a Digital Media Seminar for Marketing teams, in Hong Kong (April 2018)
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Education
- DESS (MASTER 2) MANAGEMENT OF LUXURY BUSINESSUniversité Paris 3 (Sorbonne Nouvelle)2005DESS (MASTER 2) GESTION DES METIERS DU LUXE
- MSG (MASTER 1) MARKETINGUniversité Paris 9 (Dauphine)2004MSG (MASTER 1) MARKETING