Freelancer profile translated to English.

Description

Looking for a Head of Growth for your Ecommerce that drives profitability based on contribution margin?

You are in the right place.

💰 20M+ in revenue generated online through growth strategies for DNVBs (Meta Ads, Google Ads, Pinterest Ads, Emailing - Klaviyo, CRO Shopify).

🚀 Former Head of Growth for 2 DNVBs (12M+ in revenue generated).

✅ 10+ Ecommerce brands supported in Ads/CRO/Growth.

🇺🇸 4 Ecommerce brands launched in international markets (USA, EU).

-------------------

Recurring problem with Ecommerce Growth consultants: they are (mostly) not senior and are not obsessed with the profitability of their work.

Yet, you have a simple need: implement profitable actions, whose impact is quantifiable for your Shopify. Otherwise, you are losing money.

This is my core business: I think like a CEO, applying my knowledge and experience in Growth for e-commerce brands.

As if your company were mine.

-------------------

👉 Here are the missions I most often carry out:

1- Complete audit of acquisition funnels (Meta Ads, Google Ads, SEO, CRO) with action plan and roadmap.

2- Implementation of the action plan and roadmap in line with the defined strategy.

3- Creation of Landing Pages and mockups for Ecommerce.

4- Strategy and Management of Acquisition and On-site Conversion Optimization.

5- Creative production.

6- Implementation of server-side tracking and reporting (Looker Studio).

-------------------

⚙️ How it works:

1. Written exchange: I have 5 questions to understand your issue.

2. Discovery call (30min): we go into the details of your needs and I will formalize a proposal.

3. Mission launch: from 2000 to 5000€ (1-shot or monthly, depending on need).

-------------------

📩 Contact me now to get a quote.

(I am very responsive.)

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

AJY
CRO Strategist
October 2024 - Today (1 year and 10 months)
AJY is a French brand of high-end food supplements, with strong scientific legitimacy but a poorly optimized digital ecosystem (website, customer journey, CRM). The objective: structure the e-commerce strategy, improve conversion rates, and activate sustainable growth levers.

Missions:
Take charge of the brand's CRO & growth strategy.
Define and execute a performance and scalability-oriented roadmap.
Actions:
Redesign of the e-commerce site on Shopify with a mobile-first and conversion-centric approach.
Creation of mockups for optimization and transmission to the developer.
Launch of a personalized quiz to capture leads and recommend the right products (behavioral segmentation).
Creation of dedicated landing pages per persona / need / product.
Implementation of an A/B testing roadmap on the funnel (home, PDP, checkout).
Deployment of a unified Looker Studio dashboard to manage KPIs.
Collaboration with Paid Ads & creative teams to maximize impact.
Results:
E-commerce conversion rate +60% in 3 months.
Structured, scalable, and data-driven funnel.
GOWOD
Head of Growth
September 2024 - Today (1 year and 11 months)
GOWOD, a global leader in mobility apps for athletes, sought to strengthen its digital acquisition and structure its Meta campaigns in a context of strong competition (Pliability, etc.) and internationalization (90% US market).

Missions:
Define and implement the Meta Ads acquisition strategy in several key markets (US, FR, DE, etc.).
Manage an acquisition budget of +50K/month
Identify growth levers in the mobile acquisition funnel.
Structure and produce the creative strategy and performance management.
Actions:
Complete audit of Meta Ads campaigns and restructuring into a full-funnel approach (Awareness → Conversion).
Creation of a Creative Framework aligned with different audiences (CrossFitters, New Sports, coaches, beginners, etc.).
Intensive test & learn on video creatives (UGC, tutorials, testimonials): +800 creatives tested.
Implementation of automated weekly reporting for granular management by country / device / format / sport on Looker Studio.
Collaboration with internal product & branding teams for global alignment.
Results:
CPA reduction of -35% in 2 months.
ROAS increase of +55% on Meta campaigns.
Successful scaling in US markets with localized creatives.
Creative strategy adopted internally for subsequent cycles (+800 creatives produced and tested)
All You Need Nutrition
Head of Growth E-Commerce
July 2024 - Today (2 years and 1 month)
All You Need is a fast-growing French brand of high-end food supplements, founded by a micronutrition expert. The brand needed strategic management to scale its sales while structuring its DTC model.

Missions:
Take over the operational management of the brand (e-commerce, marketing, logistics).
Accelerate online growth while controlling margins.
Structure processes, teams, and acquisition channels.

Actions:
Management of acquisition campaigns (Meta) with a focus on ROI.
Deployment of subscription offers and a retention strategy.
Structuring of a management dashboard via Looker Studio.

Results:
From 0 to €500k in revenue in 12 months.
Conversion rate of 6.5%.
Strengthened loyalty through subscriptions and automated flows.
Consolidated team and skill development in key areas.