Freelancer profile translated to English.

Description

I support companies in regulated industries (MedTech/Healthcare/Insurance) as a Project Manager and Digital/MarTech Lead in website relaunches, SEO growth, and clean tracking – from roadmap to go-live.

Core Services:

Website relaunch & CMS programs (Discovery → Build → QA → Launch) incl. governance & agency management
SEO/GEO optimization (technical + Content + Information Architecture) for sustainable visibility
Tracking/MarTech (GA4, GTM, Consent, Reporting/Looker Studio) – compliance-ready and auditable

Typical Deliverables:Relaunch backlog, tracking concept, KPI framework, content/SEO plan, RACI/governance, test & acceptance protocol, launch.

Experience:Multi-market website management (6 markets), development of technology/MarTech roadmaps, coordination of internal stakeholders and external agencies.

Languages

German
Native or bilingual

Workplace preferences

Can work on-site

Basel (up to 50km)

Orthopartner AG
Digital Marketing Manager
RETAIL (LARGE RETAILERS)
November 2025 - Today (9 months)
Lenzburg, Switzerland
Development of the digital marketing strategy and coordination with agencies
Creation and implementation of MarTech stack roadmap
Digital Marketing Strategy Digital Transformation E-Mail-Marketing E-commerce SEO
Inspire Medical AG
Website Manager Europe
HEALTH AND WELLNESS
June 2024 - December 2025 (1 year and 6 months)
Management and maintenance of DtC and B2B websites in 6 markets
Implementation of a European technology roadmap for digitalization.
Coordination of external agencies and internal processes
digital-transformation Website Management
Iscador AG
Project Lead Digital Transformation / Digital Marketing
January 2020 - January 2024 (4 years)
Lead of the website relaunch with focus on SEO, UX and compliance
Introduction of intranet, CRM, digital expense tool
Conception and implementation of digital campaigns
Website Relaunch Website Management