Freelancer profile translated to English.

Description

25 years of agency experience and still the same line ✍️

Finding the right words, concepts that stand out, and above all, not treating people like consumers… it's better. 🛒

Expertise in designing integrated 360° campaigns, Advertising, Retail, CRM, and Social media... I am available for freelance or team assignments.

Languages

Workplace preferences

Can work on-site

Paris (up to 50km)

SAATCHI & SAATCHI
Creative lead / Senior Copywriter
January 2018 - January 2026 (8 years)
Paris, France
• Creative lead for SFR Retail and Courtepaille accounts
• Design and deployment of 360° campaigns (TV/Print/Radio/Digital)
• Team leadership (Copy/AD/Social/Production)
• Deployment of multichannel strategies Budgets: SFR, Samsung, Courtepaille, Burger King, Teisseire, Nexity, Avène, Korian, Ecologic…
Management of complex projects • Client presentation and recommendation TV/VOL Film - Radio - Print Retail
AUSTRALIE
Creative Director / Senior Copywriter
January 2008 - January 2018 (10 years)
• Creative direction for E.Leclerc and CNAM
• Management of the E.Leclerc Tickets CRM program
• Creation and management of the "Insured Journey" for Assurance Maladie
• Management of multidisciplinary teams
• Design and deployment of 360° campaigns (TV/Print/Radio/Digital) Budgets: E.Leclerc, CNAM, Santé Publique France, Nicolas, Nespresso, Buffalo Grill, Grimbergen, Grand Optical, Inter-Hôtel…
DRAFT FCB
Senior Copywriter
January 2006 - January 2008 (2 years)
• Design of Advertising/CRM/Promotional campaigns
• Management of the Printemps loyalty card program and "Les Favorites" by Princesse Tam Tam Budgets: SFR Entreprises, GEFCO, SNCF, Printemps, Center Parcs, Hippopotamus, Princesse Tam Tam...

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