Freelancer profile translated to English.
Back to original languageAbout Thomas
Curiosity beats routine, especially in the age of AI.
AI Workshops · AI Strategy · Interim Marketing Leadership · Growth Audits
I bring AI into marketing and sales teams. Not as theory, but hands-on.
I was responsible for a Langdock rollout for 100+ users in a hotel group and have been developing digital marketing, e-commerce, and content teams for 15 years.
What I bring
→ Supported 100+ users in AI rollout (Langdock, plus ChatGPT Enterprise, Claude, and Gemini)
→ 15 years of Digital, Content, and Tech, several years at VP and C-level
→ Author "Why So Curious" (Q3 2026), Speaker, ~5,000 on LinkedIn and 50,000 on Instagram
How I can help you
1. AI Workshops for Marketing and Sales Teams
For whom: Teams that have tried AI but don't yet use it productively in their daily work and don't know where to start with all the possibilities.
You get: Half-day or multi-day formats, reusable AI routines, and a clear next step. From inspirational talks on prompt usage strategies, skills, and agents to team enablement over several weeks.
2. Growth Discovery Audit: Where is your biggest lever?
A structured deep dive into marketing, content, and AI maturity. I'll look at what's working, what's wasting budget, and where growth is lagging.
You get: A clear assessment of your current situation, a prioritized roadmap, and 3 to 5 quick wins for the next 90 days.
3. Interim Marketing Leadership (Fractional CMO)
Experienced marketing leadership without occupying a full-time position. I take over strategy, prioritization, and management.
You get: A clear marketing strategy, sparring with management, and management of teams and service providers.
Industries
E-commerce and D2C (Otto Wilde, Springlane): Shops and content that sell.
Hospitality: Direct sales and booking engines (IBE) that convert.
Contact me for a free project assessment. Response within 24 hours.
German
Native or bilingual
English
Native or bilingual
Can work on-site
Krefeld (up to 50km), Cologne (up to 50km), Düsseldorf (up to 50km)
Experience
- AlthoffHotelsVP Digital Marketing & E-CommerceHOSPITALITYMarch 2024 - June 2026 (2 years and 3 months)Köln, GermanyResponsible for the entire digital marketing of 16 hotels across 3 brands (Althoff COLLECTION, AMERON, URBAN LOFT) with over 3,000 rooms in total.Led interdisciplinary teams in e-commerce, social media, and CRM – reporting directly to the CEO and COO. Managed all partner agencies (SEO, performance, design, tech).Focus areas:– Digital transformation of the hotel group: Establishing uniform digital structures across all brands and properties– Website responsibility: Relaunch, UX optimization, and conversion increase of the direct booking engine– E-commerce & Revenue: Development and optimization of voucher shops, increasing the direct booking rate while maintaining costs– CRM & Guest Loyalty: Building a holistic CRM strategy to deepen guest loyalty along the entire customer journey– Social Media: Leading the multi-brand social strategy across all channels and properties– AI Integration: Implementing AI-supported processes in content creation, campaign planning, and marketing automationResult: Measurable increase in conversion rate and direct bookings – at constant marketing costs.
- Otto Wilde GrillersHead of ProductE-COMMERCENovember 2021 - March 2024 (2 years and 4 months)Düsseldorf, GermanyCompany: Otto Wilde Grillers GmbHRole: Head of ProductIndustry: E-Commerce / Food & LifestylePeriod: November 2021 – March 2024Location: Düsseldorf, GermanyResponsible for strategic product development in D2C e-commerce. Managed digital customer touchpoints along the entire customer journey. International rollout of the outdoor kitchen line in European markets. Close collaboration with Tech, Marketing, and Sales.Skills: E-Commerce · Product Strategy · D2C · International Rollout · Customer Journey
- coolibri media GmbH & Co. KGChief Digital Officer (CDO) and Managing DirectorNovember 2017 - December 2021 (4 years and 1 month)Bochum und Umgebung, DeutschlandDigital transformation of a traditional media house. Development of digital revenue streams, content strategy, event marketing, and digitization of city magazines. Full P&L responsibility.
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Education
- BachelorTH Köln2011