TGFreelancer profile translated to English.
Back to original languageAbout Thomas
Communication Professional with Entrepreneurial Spirit
Experienced Director of Corporate Communications with a proven track record in
building and strategically leading international communication functions. Specialist
in transforming companies and corporate brands, as well as guiding complex change processes in volatile markets.
Core Competencies
Transformation & Change Communication
● Development and implementation of global communication strategies in multiple countries
● Support for M&A processes and corporate restructuring
● Experience with operating model implementations and team integration
Crisis Management & Reputation
● Immediate action capability in reputation crises and shitstorms
● Proactive crisis communication concepts, including NIS2 compliance
● Media relations and management with a proven track record
Digital & AI-powered Communication
● Integration of new technologies into communication processes
● Social media strategies and content marketing
● Data-driven communication with measurable KPIs
Sustainability & CSR
● Development of international sustainability strategies
● Authentic ESG communication with critical stakeholders
● Credible positioning in sensitive subject areas
What I achieve for companies
Strategic Positioning: Reputation building and brand management with measurable KPIs
Crisis Communication: Proactive risk prevention and professional crisis management
Stakeholder Management: Trusting relationships with media, investors, and NGOs
Change Communication: Successful guidance of transformation processes
Team Development: Building high-performing, internationally operating teams
ESG Leadership: Authentic sustainability communication and compliance
German
Native or bilingual
English
Fluent
French
Basic
Spanish
Basic
Can work on-site
Frankfurt am Main (up to 50km)
Experience
- Dr. Beckmann Group / delta pronatura GmbH,Director Global Corporate CommunicationCHEMICALApril 2025 - September 2025 (5 months)63 Egelsbach, GermanyBuilding and profiling the new corporate brand Dr. Beckmann Group and its international reputation, including Public AffairsMeasures:• Corporate Branding for the new international corporate brand• Communication strategy for headquarters and regions• Implementation of the operating model and team development• Positioning and advising the Management Board• Development of a company-wide governance concept• Media relations and management, including monitoring and evaluation• Management of 3 direct reports and 8 dotted lines
- Eckes-Granini Group GmbH,Director Corporate CommunicationAGRICULTUREJanuary 2019 - December 2024 (5 years and 11 months)55 Nieder-Olm, Germany• Unified communication strategy across various channels for the Group and country organizations (internal/external)• Building and implementing an international newsroom for topics such as "Sustainability," "Product/Innovations," "Strategy," and "Employer Branding"• Positioning and advising the Executive Board• Developing and communicatively leading the transformation strategy "ONE.Eckes-Granini," including leadership communication• Reputation management for the corporate brand "Eckes-Granini"• Developing the international sustainability strategy• Media relations and management, including monitoring and evaluation• Management of 4 direct reports and 9 dotted lines
- Kaufland Stiftung GmbH & Co,Head of International Corporate CommunicationsRETAIL (SMALL BUSINESS)January 2017 - December 2018 (1 year and 11 months)Neckarsulm, BW, GermanyDeveloping corporate communications in the headquarters and in 8 countries, as well as supporting the modernization process of Kaufland internally and externally.Measures:● Redesigning corporate communications, as well as Corporate SocialResponsibility (CSR) and Public Affairs, with regard to all internal andexternal stakeholders● Developing and implementing the communication strategy and thecorresponding organizational structure● Responsibility for employee communication (intranet, group-internalevent formats)● Synchronizing corporate communications in eight countries(Germany, Romania, Czech Republic, Poland, Croatia, Slovakia, Bulgaria, andAustralia)● Developing and implementing a national and international CSR strategy● Actively positioning the Kaufland Foundation at European and nationallevels● Media relations and management, including monitoring and evaluation● Building and implementing a newsroom for active and reactivemedia relations (earned/owned media)● Management of 24 employees in 3 teams, as well as 7 dotted linesSuccesses:● Systematic increase in Kaufland's media presence (trade media,business media, TV, own platforms)● Establishing Kaufland as a "large-format discounter" with the largest assortmentat the lowest prices● Establishing international sustainability reporting according to GRI● Successful co-shaping of legislative initiatives at the European level
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Education
- Training as Systemic Coach and Change ManagerUniversity of Cologne2017Ausbildung Systemischer Coach und Change Manager
- Diploma in Social SciencesUniversity of Osnabrück1997