Freelancer profile translated to English.
Back to original languageAbout Thomas
Digital Marketing & E-commerce Consultant, with an MBA in Digital Marketing / Communication from ISEG Lyon 🎓
Last professional experience: Marketing & E-commerce Officer at Le Vapoteur Discount, with strong expertise in operational e-commerce site management, marketing campaign steering, and conversion optimization.
Strategically, I work across the entire e-commerce and digital marketing chain, with an operational focus on:
- Website management,
- Web marketing strategy,
- SEO/SEA,
- Email marketing
- Community management.
- Performance optimization
- Online business development.
🚀 Passionate about brand digital transformation and creating fluid and effective customer experiences.
📈 Project management, team leadership, creation and monitoring of acquisition campaigns, e-commerce platform management.
📊 Data analysis, reporting, continuous optimization of customer journeys and growth levers.
EXAMPLE MISSIONS
- One-time service with final deliverable
- Comprehensive audit of e-commerce sites and digital strategies
- SEO/SEA recommendations and conversion funnel optimization
- Creation and deployment of email and social media ad campaigns
- Development of marketing action plans to increase traffic and sales
- Operational management & steering
- E-commerce site management (product updates, catalog management, order tracking)
- Steering of acquisition campaigns on Google Ads, Facebook, Instagram
- Setup and monitoring of marketing and sales KPIs
- Coordination with sales and creative teams to align strategy and execution
SOME CLIENT REFERENCES
Le Vapoteur Discount, Neosolution (Waxxstore, Frendo), Flycup, Swarmtech, Domaine Felix.
🌟 So if you have an idea that's starting to take shape... I'd be delighted to discuss it. Let's talk now: 👉
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Le Vapoteur DiscountE-COMMERCE OFFICERE-COMMERCEJune 2025 - Today (1 year and 2 months)Marseille, FranceActively contributes to the business performance of e-commerce sites through merchandising optimization, CRM management, and data analysis.Key Responsibilities:- Merchandising steering on e-commerce sites: highlighting new products, promotions, sliders, organizing categories, and product recommendations.- CRM campaign management and optimization (Klaviyo): creation, segmentation, flows, newsletters, and performance monitoring.- E-commerce KPI monitoring and analysis- Cross-functional coordination with purchasing, logistics, graphic design, marketing, and SEO teams to ensure consistency of actions and campaign success.- Creation and updating of promotional pages and product content, in line with business objectives and brand launches.- Development and monitoring of operational processes: sample planning, product go-live, promotion and launch tracking for improved efficiency.- Competitive and market analysis to anticipate market trends and adapt e-commerce and CRM strategies.- Direct contribution to customer experience and business performance through optimization of customer journeys and multi-channel marketing actions.
- Le Vapoteur DiscountCOPYWRITER SEOE-COMMERCEFebruary 2025 - May 2025 (3 months)Marseille, FranceWriting and integration of SEO product descriptionsOptimization of category and product pagesMonitoring of SEO performance
- NeosolutionWeb Marketing Project Manager & E-Commerce ManagerFASHION AND COSMETICSNovember 2023 - Today (2 years and 9 months)Cassis, France- Lead the management and animation of e-commerce, as well as all online sales channels.- Ensure constant updates of the merchant sites, particularly Waxxstore and Frendo.- Collaborate in close coordination with the Marketing Department to boost platforms and digital tools.- Provide first-rate support to Customer Service by responding to electronic and telephone requests and associated marketplaces.- Execute a variety of graphic tasks, such as background removal, image retouching, creation of advertising banners and web pages.- Be responsible for the configuration and updating of order tablets used by sales representatives.- Develop and optimize traffic by strategically animating the product offering.- Oversee SEO/SEA strategy to improve online visibility.- Implement acquisition and Growth Hacking improvement strategies.- Actively contribute to the development and implementation of commercial planning, including special operations and seasonal promotions.- Establish and monitor partnerships with online marketplaces.- Participate in collection meetings in close collaboration with the sales team.- Contribute to the organization and execution of photo shoots, whether for lifestyle or packshot images.- Participate in the creation of commercial materials, such as sales sheets and brochures.- Represent the company at trade shows in France and internationally.- Actively contribute to inventory management and Sales Administration, whether in the French or international market.
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Education
- MBA Digital Marketing / Communication , Marketing / Communication / DigitalISEG2021MBA Digital Marketing / Communication , Marketing / Communication / Digital
- Technical Sales DiplomaUniversity of Burgundy2019DUT technique de commercialisation