Freelancer profile translated to English.
Back to original languageAbout Thomas
WordPress webmaster specializing in showcase websites that bring in clients, not just "pretty" ones.
I design and build WordPress / Elementor Pro websites for VSEs/SMEs, with a strong conversion-oriented approach: clear journey, effective messaging, local SEO, performance, and tracking setup.
I have practical experience in the tourism/leisure/events sector and the challenges of seasonality: Google visibility, reviews, landing pages, prioritizing actions that make a difference before the high season.
What I handle:
Needs assessment + recommendations (business objective, target audience, journey)
Web design/UX + Elementor Pro integration
Basic SEO + local SEO (Google Business Profile, structure, content)
Performance (mobile, speed, Core Web Vitals)
Tracking: GA4 / GTM (forms, clicks, calls, conversions)
Goal: a clear, credible, and useful website to generate inquiries, calls, or bookings.
I have extensive experience in tourism activities and, more broadly, in seasonal businesses (leisure, events, local activities, food). I can obviously work on any type of project, but I bring a real advantage when it comes to performing in a short period and converting quickly.
French
Native or bilingual
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- Groupe SantianeOperational Project ManagerBANKING AND INSURANCENovember 2025 - Today (7 months)Paris, FranceProject Manager at Santiane / UGIP on a transformation project to deploy and improve a customer portal for borrower's insurance claims. Business objective: reduce journey friction, improve customer understanding, decrease inquiries (calls/emails), ensure reliable document collection, and speed up processing, with a direct impact on satisfaction and operational costs.I am involved in the upstream and management phases: scoping (objectives, scope, stakeholders, risks, KPIs), analysis of the existing system, identification of pain points and blockages, then redesign of the customer journey and associated internal processes. Work focused on clarity and efficiency: segmentation of steps, management rules, responsibilities, processing scenarios, and consistency of customer messages.On the user experience side, I contribute to UX/UI design (screen structure, content, hierarchy, micro-copy) to make the journey understandable for non-experts and limit input errors. On the delivery side, I coordinate business, operational, and IT/vendor teams, organize approvals, manage functional acceptance testing and bug tracking, and ensure continuous improvement based on field feedback and indicators (completion rate, deadlines, follow-up volume, contact reasons).In short: transform a complex "insurance" journey into a clear, measurable, and efficient digital process.
- Quiberon tir à l'arcFounder and DirectorTRAVEL AND TOURISMJanuary 2022 - Today (4 years and 5 months)Quiberon, FranceCreation and management of a seasonal tourism business in South Brittany, with a resolutely results-oriented approach. I built the offering (positioning, pricing, customer journey), organized on-site operations (scheduling, equipment, safety, peak management), and structured key partnerships (Tourist Office, campsites, youth hostels, local referrers) to feed a regular flow of clients during the short period when everything counts.On the web side, I designed and developed the website quiberon-tiralarc.fr (WordPress / Elementor) as a real sales tool, not a decorative showcase: pages designed to convince, social proof, highlighting benefits, visible CTAs, smooth mobile journey, and speed optimization. I worked on the SEO structure and local SEO (Google Business Profile, NAP consistency, useful content) to capture the typical tourism "near me" demand.On the acquisition side, I managed Google Ads campaigns with continuous improvement: keyword research, segmentation, ads, extensions, landing pages, conversion tracking (GA4/GTM), and budget allocation based on weather, demand, and peak seasons. Constant objective: lower the cost per lead and increase the conversion rate, rather than "spending" hoping for results.In addition, I worked on reputation management (review collection and management), communication with partners, and the implementation of simple indicators (traffic, conversion rate, CPA, call/inquiry volume) for quick decision-making. This "business" logic is directly transferable to other sectors: same method, same KPIs, same obsession with delivering a website + acquisition that serve the bottom line, not the ego.
- Ty EventsWebmaster - Communications AssistantRESTAURANTS AND FOOD SERVICEJanuary 2023 - July 2023 (6 months)Guidel-Plage, France360 Webmaster & Communications, with an approach focused on acquisition and local visibility. I created the website ty-events.bzh from scratch: needs assessment, information architecture, design, content writing/integration, WordPress/Elementor setup, mobile optimization, and basic SEO (structure, tags, internal linking, pages designed to convert). The goal was not to "make a website," but to build a clear and credible commercial tool capable of generating inquiries and facilitating contact.In parallel, I managed digital and print communication for several restaurants in Guidel-Plages, with very specific constraints (seasonality, peak crowds, operational urgency, need to fill up quickly). I worked on brand consistency and offer clarity (menus, events, promotions), adapting messages and materials to key moments: holidays, weekends, weather, local events, busy periods. The logic is simple: push the right offer, at the right time, with a clear message and clean materials, to maximize attendance and average spending.What I bring to this type of mission: a "field" perspective (what actually brings customers in), rapid execution (website + materials + content), and the ability to prioritize the essential to achieve measurable results. This experience is particularly relevant for local, tourism, event, and seasonal businesses, but the method applies to any project seeking to improve its visibility, credibility, and conversion.
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Education
- MBA Digital Marketing and Business (MBA DMB)EFAP2025MBA Digital Marketing & Business (DMB) orienté business et performance : comprendre un marché, définir un positionnement, construire une offre, puis piloter l’exécution avec des KPI (et pas des “idées sympas”). La formation couvre la logique go-to-market (ciblage, proposition de valeur, messages), la structuration d’un funnel d’acquisition (contenu, SEO/SEA/social, email/CRM), et surtout le pilotage ROI : choix des canaux, arbitrage budget/impact, suivi des conversions et optimisation continue. Côté delivery, l’approche est très “terrain” : cadrage de projet web, conception UX/UI orientée conversion, priorisation, méthodes de travail (roadmap, itérations, recette), et production de supports exploitables (plans d’action, frameworks, templates). Objectif final : être capable de lancer, améliorer et scaler une présence digitale comme un levier commercial, avec une approche structurée, mesurable et alignée sur des objectifs business.
- Master in CommunicationEFAP2024