Freelancer profile translated to English.

Description

I help companies regain control of their digital data and marketing performance.

As a tracking & web analytics consultant, I support organizations in implementing tailor-made tagging plans, adapted to their business objectives, existing tools, and regulatory constraints, while ensuring GDPR compliance and cookie consent management.

I work on e-commerce and showcase websites to ensure reliable data collection and performance measurement through Google Analytics 4 (GA4), Google Tag Manager (GTM), as well as alternative solutions like Matomo or behavioral analysis tools such as Microsoft Clarity.

I implement precise and actionable tracking: events, conversions, conversion funnels, e-commerce tracking, forms, scroll, clicks, Google Ads and Meta Ads campaigns, attribution, and ROI tracking.

Thanks to a 360° view of digital (SEO, digital marketing, data, tracking, and technical), I bridge the gap between marketing challenges, business needs, and technical constraints. This approach allows me to correct measurement errors, optimize data quality, and transform often poorly collected or misinterpreted data into reliable and actionable indicators.

I have experience in both large corporations and digital agencies, on multi-site and multi-brand projects, with significant challenges in performance, GDPR compliance, and data utilization.

I am proficient in implementing Consent Mode v2, integrating CMPs (Axeptio, Cookiebot, Didomi), and best practices for compliant tracking and privacy by design.

My approach is technical, educational, and results-oriented: tracking audits, clear recommendations, Looker Studio dashboards, performance analysis, support for marketing teams, and skill development to make clients autonomous.

Industry field of expertise

Languages

French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Com6 Interactive
Web Project Manager
DIGITAL AND IT
March 2025 - September 2025 (6 months)
Toulouse, France
Managed web and digital projects for clients with diverse needs (showcase sites, e-commerce, acquisition, performance), with a central role in coordination, scoping, and operational monitoring.

Gathered client requirements, drafted functional specifications, prioritized actions, and coordinated with technical (developers), creative (UX/UI, graphic designers), and marketing teams. Monitored project timelines, deliverables, and quality.

Involved in tracking, web analytics, and digital performance challenges: implementation and optimization of tagging plans, data collection reliability, conversion tracking, and marketing performance analysis.

Supported clients in performance measurement: defined KPIs, set up reporting, assisted in data interpretation, and provided conversion and ROI-oriented recommendations.

This experience in a digital agency allowed me to strengthen my ability to adapt quickly to different technical and business contexts, to simplify data and tracking topics, and to propose pragmatic, results-oriented solutions.
Gestion de projet Tracking E-commerce tracking Gestion de projet web Plan de taggage
Groupe LÉA NATURE,
Web Analyst & Digital Brand Content Manager
FASHION AND COSMETICS
January 2022 - November 2024 (2 years and 10 months)
La Rochelle, France
Managed digital and data projects on multi-site and multi-brand environments, with a strong focus on tracking, web analytics, and marketing performance.

Implemented and managed performance-oriented tagging plans, adapted to business needs (marketing, e-commerce, communication) and existing tools. Structured and ensured the reliability of data collection via Google Analytics 4 (GA4) and Google Tag Manager (GTM), on e-commerce and showcase sites (WordPress, Magento).

Analyzed digital performance: created dashboards and reports (GA4, Looker Studio, Power BI), monitored marketing and e-commerce KPIs, analyzed conversion funnels and user behavior.

Supported marketing and communication teams on best practices for tracking and web analytics, skill development on GA4, assistance in data interpretation, and data-driven decision-making.

Coordinated digital projects: UX redesigns, drafting functional specifications, collaboration with developers, designers, and external service providers, continuous optimization of UX and SEO on brand websites.

Notable projects:

• GA4 deployment and migration on several sites + team training
• Implementation of GTM tagging plans and SEA / SMA conversion tracking
• Integration of the Meta API for advertising conversion tracking
• Deployment of an affiliate program and performance tracking
Tracking Google Analytics Google Tag Manager Audit de contenu SEO Audit de conformité RGPD
Groupe LÉA NATURE,
Digital Project Manager
AGRICULTURE
January 2020 - January 2022 (2 years)
La Rochelle, France
Participated in the management of digital projects on brand websites, with a strong focus on content, SEO, and performance analysis.

Daily updates of showcase and e-commerce sites: integration of content optimized according to SEO best practices, page structuring, continuous improvement of UX, and contribution to site performance.

Monitored and analyzed digital performance via Google Analytics: produced statistical reports, tracked key indicators (traffic, engagement, conversions), and conducted initial analyses of user behavior.

Managed customer reviews and participated in improving e-reputation, with an approach focused on content quality and user experience.

This experience allowed me to develop an initial data culture, understand performance measurement challenges, and lay the foundation for my current expertise in web analytics, tracking, and data-driven management.
Gestion de projet Stratégie SEO Web analytics Webmastering Gestion de projet web