Freelancer profile translated to English.
Back to original languageAbout Thomas
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My expertise combines marketing strategy, media buying, and account management, always with a focus on results. Accustomed to managing dozens of clients, I combine strategic consulting, sales, and operational support. Working in international environments has given me strong adaptability and excellent commercial acumen.
I help companies develop their digital strategies onGoogle Ads, LinkedIn Ads, and Pinterest Ads.With over 5 years of experience at Google, LinkedIn, and Pinterest, I have optimized campaigns for major brands like KPMG, McDonald's, and Saint-Gobain, to boost growth and ROI.
Key Experiences :
Google : management of 50 retail clients, focused on growth, upsell, and loyalty. Implementation of automated strategies on Performance Max, Search, YouTube Ads, data & AI piloting.
LinkedIn : monitoring of over 70 B2B clients (SaaS, retail, finance) per semester. Workshop facilitation, ABM campaigns, key account management up to closing.
Pinterest : support for SMEs in France and Belgium, advice on media mix, tool training, and campaign optimization.
Cofidis Business Solution : B2B strategies focused on lead generation, visibility, and digitalization of the partner network.
Key Skills :
B2B digital strategy, Google Ads (Search, Display, YouTube, Performance Max), LinkedIn Ads (ABM, lead gen), Pinterest Ads, account management, ROI optimization, media buying & automation.
Services :
Strategic analysis, recommendations to maximize ROI, practical workshops on Google Ads, LinkedIn, Pinterest, B2B campaigns for customer acquisition.
Ready to boost your campaigns and maximize your digital growth? Contact me.
French
Native or bilingual
English
Native or bilingual
Can work on-site
Paris (up to 50km), Lille (up to 50km)
Experience
- Google LLCAccount strategistTECHNovember 2024 - July 2025 (8 months)Dublin, IrelandMain responsibilities:Management of a portfolio of 50 Retail clients with a focus on long-term growth and strategic upsell.Deployment of campaigns on Performance Max, Search, Demand Gen, and YouTube Ads to increase visibility and sales.Optimization of advertising ROI through automated strategies, driven by AI and based on advanced data analysis.Results achieved:đ Significant improvement in return on investment across over 80% of the client portfolio.đ€ Automation of campaigns that led to time and performance gains across the entire Retail pipeline.
- LinkedIn Ireland LimitedAccount DirectorTECHMarch 2022 - October 2024 (2 years and 7 months)Dublin, IrelandMain responsibilities:Management of a portfolio of 70+ B2B clients per semester (SaaS, Retail, Finance).Closing deals with strategic accounts like KPMG, McDonald's, Saint-Gobain.Design and facilitation of strategic workshops to optimize LinkedIn Ads performance.Management of Account-Based Marketing (ABM) strategies to boost lead generation.Results achieved:đ +80% conversion rate on ABM campaigns.đ Reactivation of dormant accounts with a 3x ROI in less than 6 months.
- Pinterest Inc.Senior Account ExecutiveTECHJanuary 2021 - March 2022 (1 year and 2 months)Dublin, IrelandMain responsibilities:Support for SMBs in France & Belgium in deploying data-driven marketing strategies.Training on the use of Pinterest Ads tools and media mix optimization.Assistance in implementing omnichannel strategies.Results achieved:đ 45% growth in average click-through rate on optimized campaigns.đŻ 20% reduction in cost per acquisition (CPA) on managed accounts.
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Education
- Master's Degree in Management (Digital Marketing) ApprenticeshipIAE LILLE SCHOOL OF MANAGEMENT2019Master's Degree in Management (Digital Marketing) Apprenticeship