Freelancer profile translated to English.

Description

Hello,

I would like to help you attract more clients, maximize your conversions, and build loyalty with your audience through effective and personalized digital strategies. Passionate about marketing and the customer journey, I support my clients with listening, advice, and pragmatism to transform their objectives into concrete results.

With several years of experience in multi-channel acquisition (SEA, SEO, Social Ads, Display, Affiliation, Metasearch) and CRM, I have managed high-performing campaigns, optimized customer journeys, and automated relationship cycles to generate qualified traffic and improve retention.

I design and deploy tailor-made strategies, manage teams and service providers, and ensure that each digital lever is aligned with your business objectives. Whether for audits, campaign optimization, acquisition plans, CRM strategy, or growth marketing, I ensure that each project brings tangible value.

Working with me means benefiting from human-centered, results-oriented support, where your clients and your objectives are at the heart of every decision.

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Lille (up to 50km)

Adagio
Head of Acquisition and CRM
June 2025 - Today (1 year)
Paris, France
Management of SEA, SEO, Social Ads, Display, Affiliation, and CRM levers. Management of external service providers + direct management of one person. Management and optimization of Metasearch campaigns (Google Hotel Ads, Tripadvisor, Kayak, Trivago). Acquisition Plan 2030: roadmap to increase the weight of direct web by 2030. CRM Strategy: design and deployment of a global approach (segmentation, automation, relationship cycles).
CRM Relationship Marketing Digital Transformation Growth Strategy Traffic Acquisition
Shopinvest
Head of Acquisition
October 2022 - November 2024 (2 years and 1 month)
Management of acquisition levers: implementation of reporting + optimization of levers. Management and control of the budget to achieve revenue targets --> +20% COS growth. Optimization and development of new levers (programmatic display, retargeting, video campaigns, trade, etc.). Team management.
Générale Pour l'Enfant
Head of Acquisition
January 2021 - September 2022 (1 year and 8 months)
Management of SEM traffic levers: audit + action plan + retroplanning. Management and control of the budget to achieve revenue targets --> +30% growth >1 million euros in investments - DPAM. Optimization and development of new levers. On-site improvement and optimization: audit, analysis, and action plan. Creation and development of international campaigns (DE, BE, IT, AT, ES, and PT).