Thomas F.

I assist brands in creating coherent and high-performing visual experiences.

My approach combines design, UX/UI, and digital strategy to create interfaces that are both aesthetically pleasing and effective. I primarily intervene on:

UX/UI & SEO Audits (analysis of user journeys, structure, performance)

Interface design (wireframes, UI kits, high-fidelity mockups)

Art Direction (visual identity, storytelling, brand consistency)

Optimization of existing sites (user experience, conversion, readability)

I work in clear stages (audit → wireframes → mockups → integration follow-up) to ensure a structured vision and directly usable deliverables.

Accustomed to collaborating with product teams, developers, and brands, I pay particular attention to the balance between visual impact, user logic, and business performance.

Digital Project Management Assistant at Pulse (Up group's digital agency), I participated in the steering and coordination of digital projects for major clients.

My role was to ensure the overall consistency of projects and the quality of deliverables, acting as a liaison between different teams:

Art Direction

Integration

Development

I was involved in:

Production monitoring and deadline adherence

Coordination of multidisciplinary teams

Deliverable validation (UX/UI consistency, brief adherence)

In parallel, I contributed to the implementation of digital communication campaigns, working on:

Content writing

Visual creation and adaptation of materials

This experience allowed me to develop a cross-functional view of digital projects, combining organization, attention to detail, and an understanding of creative and technical challenges.

I completed my entire education at ESD, with progressive training combining intensive practice, concrete projects, and professional immersion.

I started with a 3-year Bachelor's degree in an intensive program, during which I completed a 6-month internship at a consulting firm specializing in the resale of dormant stock in the luxury sector. This experience allowed me to develop an understanding of the strategic issues related to product management, brand value, and market dynamics.

I then continued with a Master's degree (M1 & M2) in digital design, focusing on digital experience design, art direction, and UX/UI issues.

The curriculum was structured around immersive learning formats:

Digital Weeks (2 intensive weeks per year): rapid learning of new tools and methodologies, with project presentations to professionals and investors

Project Weeks: responding to real calls for projects, with concrete issues from brands and companies

These experiences allowed me to work in conditions close to real-world scenarios, developing:

rapid adaptability

a solution-oriented approach

an understanding of the business stakes behind creative projects