Freelancer profile translated to English.
Back to original languageAbout Thomas
Welcome aboard ! 👋
Looking for a SEA (paid search) consultant to increase your online visibility? Or a conversion expert to improve your customer journeys? I would be delighted to accompany you on this adventure 😊
Naturally curious, I combine various technical skills and experience in natural referencing (SEO), paid search (SEA) as well as Social Ads (Facebook/Instagram) with pedagogy to help you progress and become completely autonomous on your project!
I developed my skills over 5 years at ENGIE where I held the position of Traffic Manager. I was trained in the natural referencing (SEO) management of a site with an average of 100,000 daily visitors, in the management of paid search campaigns (SEA via Google Ads & Microsoft Ads) and in the management of acquisition campaigns on Facebook Ads with several million in monthly budgets. 📈
After a successful experience at ENGIE, I am currently in charge of the Paid Media strategy (SEA, Social Ads, and Affiliate marketing) at Blank, where I have deepened my knowledge in digital advertising.
Specializing today in advertising on search engines (SEA) and social networks (Social Ads), and more generally in conversion and traffic acquisition, I enjoy working on various projects, regardless of the size or sector of the company.
Being available remotely, we will always maintain contact by email and phone.
Mastered Tools:
Google Ads | Google Analytics | Meta Business Suite | Microsoft Ads | LinkedIn Ads | TikTok Ads | Criteo | Outbrain | Taboola | Powerspace | Amplitude | Webflow | Piwik Pro | Zapier | Quicksight | Metabase | Affilae
French
Native or bilingual
English
Conversational
Remote only
Primarily works remotely
Experience
- BlankPaid Acquisition ManagerBANKING AND INSURANCEJanuary 2024 - Today (2 years and 5 months)Paris, FrancePAID SEARCH (SEA)• Management of performance campaigns for France and Italy (+ €2M annual budget)• Development and scoping of a tender to select a SEA agency• Integration of value-based management to maximize campaign ROI• Creation of landing pages via Webflow• Implementation of Consent Mode for consent compliance (Didomi + GTM)SOCIAL ADS• Management of performance campaigns on Meta, LinkedIn, and TikTokAFFILIATE MARKETING• Daily management of a performance-based affiliate network• Establishment of partnerships with influencersANALYTICS• Creation of performance tracking dashboards via Quicksight and Metabase• Analysis of leads and conversion via Hubspot
- Engie - SAAudience, SEA & Social Strategy LeadENERGY AND UTILITIESOctober 2018 - December 2023 (5 years and 3 months)Paris, FrancePAID SEARCH (SEA) & DISPLAY• Strategy definition based on profitability objectives• Management of performance campaigns for various ENGIE accounts (+ €20M annual budget)• Optimization of ROI and conversion rates• Development and enhancement of personalized landing pages to optimize performance• Implementation of A/B tests (journeys, wording) via Optimizely to optimize conversion• Dialogue with partners for the implementation of specific audience segments• Discussion with Data teams to score prospects and achieve better audience segmentation.• Creation and use of audience scenarios to improve campaigns• Scoping with the partner agency• Daily monitoring of SEA & Display newsSOCIAL ADS• Management of campaigns for various entities (+ €300K annual budget)• Development of new creative formats (carousels, videos, customer testimonials, Lead Ads)• Management & Scoping of the Social Ads agency• Daily contact with Branding teams for joint actions• Creation and use of audience scenarios to improve campaignsNATURAL REFERENCING (SEO)• Definition of the SEO acquisition strategy• Implementation of technical & semantic optimizations• Management of natural referencing for ENGIE Particuliers & My Power• Optimization of visibility in search results• Management of link-building campaigns via Rocketlinks• Scoping with the SEO agency• Daily contact with technical teams (IT, developers), Product Owners, and copywriters• Daily monitoring of SEO newsANALYTICS• Report creation via Google Data Studio & AnalyticsPROJECT MANAGEMENT• Scoping of internal needs• Writing of briefs or specifications• Production monitoring• Cross-functional project monitoring• Creation of reports and feedback on the developed system
- LoukyoCEO & Co-FounderDIGITAL AND ITApril 2020 - July 2021 (1 year and 3 months)Paris, France
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Education
- IUT Graphic ComputingUniversité Clermont-Auvergne2017
- Professional Bachelor's Degree in E-Commerce and Digital MarketingUniversité Paris VIII2018
Certifications
- Mastering real-time biddingLinkedIn2020