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Thomas DesportesTD

Thomas Desportes

Expert CRM

€750/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Thomas

After 10 years of experience in CRM project management and Sales Efficiency, particularly within Groupe Atlantic and Brake France, I have acquired solid skills in project management, CRM tool deployment, customer relationship management, change management, BI, and team management. I have worked in close collaboration with the executive committee on strategic transformation projects and the digitalization of processes, methods, and tools.
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 50km)

Experience

  • April
    CRM Product Owner
    June 2021 - December 2021 (6 months)
    Lyon, France

    • Implementation of Salesforce.com products in an omnichannel approach: Sales Cloud, Marketing Cloud, Tableau CRM (BI), Experience Cloud (CMS). Work on updating the project roadmap based on business priorities, integrator capabilities, and other dependent projects.
    • Project managed using Agile Scrum methodology: leading business workshops, writing user stories, backlog prioritization (Jira), Sprint planning, testing, presentation to users and UAT. Constant contact with sales, sales administration, and marketing teams.
  • Groupe Atlantic
    Sales Performance Analysis & CRM Manager
    September 2017 - June 2021 (3 years and 9 months)
    69330 Meyzieu, France

    • CRM Run Manager: Identification of business needs (sales, pre-sales, sales administration, and marketing), management of tool evolutions in conjunction with IT, customer base qualification, optimization of customer data quality, optimization of CPQ and SFE sales processes.
    • Project: Project manager for the transition to Salesforce.com from an internal tool, leading workshops with Key Users, defining the group core model and user needs, describing business processes, writing user stories, organizing tests and UAT, change management (training managers on the change curve and DISC method), in-person user training (150 users), setting up online training courses.
    • Sales Performance Analysis and Development
    • Creation, distribution, and analysis of operational and strategic dashboards using BI tools (Excel, MyReport, Salesforce.com) for field teams, management, or project teams.
    • Implementation of steering KPIs, customer segmentation for targeted approach, improvement of sales organization in conjunction with general and sales management, management and evolution of variable sales compensation, leading sales action plans.
    ● Team Management
  • Brake France
    CRM Project Manager & Sales Development
    February 2013 - September 2017 (4 years and 7 months)
    69760 Limonest, France

    ● CRM and ERP Project Management
    • Needs identification and understanding of business processes with key users (field sales, inside sales, marketing), writing specifications, managing evolutions in conjunction with IT and service providers for SAP and Aquarelle CRM, managing schedules and budgets, deployment and team training. (500 users)
    ● Sales Performance Optimization Project Management
    • Evolution of sales force variable compensation, evolution of pricing and discount policy, modification of order taking and invoicing process in SAP, deployment of digital tools, change support (manager training), sales techniques training.
    • Creation and analysis of dashboards on commercial activity and performance in collaboration with BI managers, management control, and sales directors (Oracle BI and Excel)

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Education

  • Master 2, Management of International SMEs and Mid-Sized Enterprises
    Université Lumière (Lyon II)
    2013
    Master 2, Management des PME et ETI internationales

Skill set (11)

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