Thomas Dano

• Managed a team of 3 consultants, project leadership, team coordination, training, and skills development monitoring.

• Led Marketing Mix Modeling projects, coordinating teams, managing deadlines and client requests, resulting in a 30% decrease in CPA for a major client.

• Analyzed performance and transformed statistical results into operational recommendations, increasing marketing ROI by +15%.

• Managed the entire client relationship and contributed to business development, from project implementation to presenting results to top management, with a 100% client renewal rate and acquisition of 60% new clients.

Carried out Marketing Mix Modeling projects, managing deadlines and client requests.

• Analyzed performance and transformed statistical results into operational recommendations, enabling a +9% ROI optimization.

• Simulated the impact of marketing plans and optimized ROI, with reallocation between countries.

• Built statistical models, measured and analyzed marketing performance, measured return on investment, constructed marginal profit curves enabling a +16% ROI optimization.

• Forecasted sales for several products based on statistical models, with an average error of 1 to 3%.

• Collected, processed, and cleaned client data using various campaign management platforms (Google Ads, Meta Business Manager, etc.).