Thomas Czarnowski

• Leading partnership and sponsorship sales integration of a live globally broadcast event in Summer 2026 for Robbie Maddison's pursuit of the most daring stunt in his professional career, jumping the Snake River Canyon in Idaho

• Driving end-to-end sponsorship strategy with top endemic and non-endemic brands, as well as broadcast networks

• Creating content and branding integration opportunities to maximize property value and deliver on brand objectives

• Tracking partnership conversations and deal structures to achieve a $20M sales target

For nearly 10 years I grew my career with Matthews International and delivered major results. The first 7.5 years was focussed on growing the marketing agency business (SGK) through client services leadership and supporting some of the world's most recognized brands. I started by growing an $8M P&L to $15M and then was promoted to run a $55M P&L that I grew to $80M. Another 2 years with Matthews based in Germany leading global marketing of the Industrial Technologies businesses to increase awareness and reduce complexity. All this was centered on a transformational global rebrand of the entire segment valued at over $500M.

• Led a board-level initiative to rebrand the Matthews Industrial Technologies division ($500M+ Annual Revenue) from a collection of over twenty disparate global brands and dozens of websites into a singular branded offering

• Spearheaded change management and corporate governance workstreams to ensure that all 2000+ employees understood the strategy, need for change, and the transformational growth it would provide the business

• Led agency partnerships for global business analysis, creative development, and change management

• Managed global cross-divisional workstreams for the creation of the brand platform, identity, guidelines, voice, social media, website development, trade fair guidelines, and facilities signage

• Developed all content for brand reveal, GTM assets, employee brand training modules, and website creation