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Description

22 years in digital media. 12 years as an independent consultant. I help my clients to:

- Build or audit their digital media buying strategy

- Implement campaign performance measurement systems

- Structure media data (naming conventions, collection, quality)

- Create actionable dashboards (Power BI, Datorama)

- Train their teams (digital media, analytics, applied AI)

I have worked on all three sides: at agencies (Omnicom, WPP), for clients (CHANEL 7+ years, PSA, Europcar, Paramount Pictures), and in ad sales (Horyzon Media, Solocal/PagesJaunes).

Sectors: luxury, entertainment, automotive, real estate, travel, FMCG.

Short assignments (audit, scoping) or long-term embedded support.

Industry field of expertise

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

CHANEL
Media & Performance Strategy Consultant
LUXURY GOODS
January 2019 - Today (7 years and 7 months)
Paris, France
Cross-functional role: Fashion, Fragrances & Beauty, Jewelry & Watches.

- Performance measurement across all channels (paid, social, influencer, PR, events)
- Performance reports for key launches, presented to executive committees
- Naming conventions across all channels and markets
- Data quality audits, collection automation, Power BI / Datorama reporting
- Management of a global campaign activation tool (800+ users)
- Influencer/PR measurement framework with qualitative scoring (F&B)

Tools: Power BI, Power Automate, Datorama, Launchmetrics, Lefty, Radarly
Data Visualization Data Science Media Social Media Social Listening
Mindshare (WPP)
Digital Media Strategy Consultant
PRESS AND MEDIA
July 2019 - October 2019 (4 months)
Neuilly-sur-Seine, France
Strategic reinforcement. Digital strategies and media buying recommendations for Dyson, Sanofi, Seb, Haribo.
Communication Strategy Webmarketing Strategy Project Management
Groupe SeLoger
Ad Sales Marketing & Revenue Consultant
REAL ESTATE
December 2018 - April 2019 (5 months)
Paris, France
Audit of the ad sales house's products (SeLoger, Logic-Immo, Belles Demeures). New revenue streams. Revenue projections. Sales team training.
Revenue Management Programmatic Data Science Advertising