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Malt Strategy
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Malt Tech Trends 2026
Thomas CharierTC

Thomas Charier

Product Manager & Marketing Consultant

€700/day
1 project
Paris, FR
8-15 years
Web Marketing Strategy
Web Marketing
Product Management
Digital Project Management
Product Strategy

Average response time: 1 hour

Freelancer profile translated to English.
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About Thomas

Entrepreneur, Product Manager and "digital addict", I support large companies and startups on:
> the creation and continuous improvement of digital products
> the creation and deployment of effective marketing strategies

I have over 12 years of experience in product management and web marketing, both client-side and agency-side, including 4 years as a freelance Marketing Manager / Product Manager.
I have been responsible for recruiting and managing teams of developers / UX / Designers.

References: LVMH, Deezer, Vogue, Toyota, Seita, CinéPool (Startup), Medici.tv (Le Parisien), Four32c (NYC agency)

My dual role (Marketing Manager / Product Manager) allows me to intervene on 3 axes:
👉 Product Management:
Product Discovery, Roadmap creation/New features, User interviews, Persona/User flows/Customer journey maps creation, User testing, Conversion funnel improvement

👉 Marketing Strategy:
Objective definition, Positioning, Segments, Channels, Actions, Budgets

👉 Project Management:
Team management, Agency supervision, Website & app creation, Facebook/Google ads setup, Specs/wireframes creation, Planning, Data analysis
E-commerce
Digital Business Models
Leisure, Recreation, and Entertainment
Luxury Goods
Digital and IT Services

  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Conversational

Can work on-site
Paris (up to 50km)

Experience

  • LVMH / IMPERIAL TOBACCO / MYBLU
    Product Manager / Marketing Consultant
    LUXURY GOODS
    January 2019 - August 2023 (4 years and 8 months)
    Paris, France
    /// FOR LVMH - Moët & Chandon / Mercier
    ► Creation of the digital marketing strategy for the years 2020, 2021, and 2022
    Definition of new objectives and associated KPIs (bottle sales, cellar visit bookings, online visibility, brand interactions, CRM acquisition & activation)
    Definition of actions to achieve these objectives (creation of mini-sites, advertising, CRM, ...)
    Definition of budgets to allocate per project

    ► Creation of monitoring dashboards
    Development of a real-time monitoring tool to track all ongoing marketing actions

    ► CRM Strategy Implementation
    Creation of lead capture mechanisms (private sales, contests, lead ads)
    Creation of activation and conversion emails (content emails and offer emails)

    ► Project Management
    Management of Google Ads and Facebook Ads advertising
    Development of mini-sites for various annual activations (Valentine's Day, New Product Launches, Year-end offers)

    ► Improvement of e-commerce for Moët & Chandon / Mercier cellar visit centers
    Redesign of offer presentation pages
    Redesign of the purchase funnel

    ► Results:
    New methodology for creating the marketing plan
    A KPI monitoring tool deployed at the Maison and Market levels
    +30% qualified leads in the CRM database
    +10 mini-sites launched over 3 years
    +50 Google / Facebook Ads campaigns
    +30% conversion in the visit center purchase funnels


    /// FOR IMPERIAL TOBACCO
    ► Encourage tobacconists to use the B2B site more often
    User research to define tobacconists' needs
    Analysis of existing data (web analytics, sales feedback)
    Creation of recommendations for site improvements (what features to create to meet tobacconists' needs)

    ► Monthly analysis of marketing actions and site usage
    Analysis of various data and recommendations for improvements

    ► Results:
    Development of new features
    Improvement of on-site and CRM communication


    /// FOR MYBLU
    ► Improve e-commerce and CRM conversion
    Qualitative interviews with about forty users
    Qualitative and quantitative data analysis.
    Definition of the best sales arguments / acquisition channels
    Development of target personas and customer journey maps

    ► Acquisition and positioning strategy
    Prospect acquisition tests via emailing and MVP (landing pages) and micro-acquisition budget
    Definition of the acquisition strategy, development of tests (design, wording, development) and deployment

    ► Results:
    Emailing: 24% instead of the usual 5%
    Landing page: 62% instead of the usual 18%
    And a new positioning found
    Web Analytics CRM Web Marketing Strategy SEA Web Project Management Digital Communication Web Marketing Facebook Advertising Google Ads Project Management Project Management Web Marketing Consultant Web Project Management Product Management Digital Marketing Product Strategy Digital Project Management Product Discovery Product Manager
  • CINEPOOL
    CEO - Product Management / Marketing
    FILM AND AV
    January 2017 - January 2020 (3 years)
    Paris, France
    CinéPool is an app that allows you to go to the cinema cheaper in groups.

    Co-founder and CEO of the startup CinéPool (3 operational staff + 4 investors), in 3 years I have implemented our development strategy, user acquisition, partnerships, and product development.

    ► Results
    > + 30,000 users
    > + 30 TV, Radio, Press mentions
    > + 50 partnerships signed
    > Cost per lead at €0.59

    ►Tasks
    > Growth Hacking & Lead Generation
    Testing and implementing high-potential acquisition mechanisms without budget: relationships with influencers, press, hacking existing platforms, etc.
    Results: +10,000 downloads in 2 weeks, +30 press mentions (TV, Radio, Print)

    > Acquisition:
    Design, development, testing, and scaling of Facebook ads / Google AdWords campaigns
    Results: €0.59 per registrant

    > Development Strategy:
    Definition of brand positioning, market entry strategy, and priority user segments. Creation of our brand identity and marketing, definition and implementation of business objectives

    > Management & Finance:
    Implementation and monitoring of company management tools (business plan, cash flow plan), fundraising from business angels, reporting and general meetings with shareholders

    > User Research:
    Qualitative interviews with our users and deployment of a "super fans" program for continuous feedback and product/marketing roadmap improvement.
    Creation of personas and customer journey maps.

    > Product & Project Management:
    Development of the product roadmap, design of new features, wireframes & specifications for developers. User testing and lean management.

    > Partnerships
    Development of strategic partnerships negotiated with cinemas and startups to accelerate our growth and obtain exclusive offers for our users

    > CRM:
    Design and implementation of a CRM plan to improve product retention, from registration to D+40 (trigger emails + app notifications)
    Traffic Acquisition Web Marketing Strategy Communication Strategy Positioning Strategy Facebook Marketing User Experience Design Google Ads Business Development Business Plan User Research User Testing Press Relations Project Management Product Management Project Management Web Project Management Digital Project Management Web Project Management Digital Marketing Product Strategy Product Discovery Lean Startup Product Management Product Roadmap Product Manager
  • MEDICI.TV (groupe Les Echos - Le Parisien)
    Head of Product
    ENTERTAINMENT AND LEISURE
    January 2016 - February 2017 (1 year and 1 month)
    Paris, France
    Responsible for the creation of the product department, conversion performance, and development strategy.

    ► Results in 1 year
    > Recruitment of a team of 8 people (UX, Design, Dev)
    > Redesign of the website and iOS app
    > Launch of an app on Apple TV
    > Development of new conversion funnels and 30% increase in revenue.

    ►Tasks
    > Management:
    Recruitment and leadership of a team of designers, UX, and developers (front-end, back-end, iOS). Lean management (Agile)

    > Product Management:
    Development of the product strategy based on business objectives and user needs, creation and prioritization of the roadmap, design of conversion funnels, implementation of analytics tools, data analysis, and iterations

    > User Research:
    Qualitative interviews with clients, creation of personas and customer journey maps

    > Business Development
    Development of new opportunities based on user analyses (quantitative and qualitative): new subscription types, freemium model, social rooms, etc.

    > Project Management:
    Product design on each platform, creation of wireframes, writing of functional specifications, acceptance testing, implementation, and conducting user tests
    Web Marketing Strategy User Experience Design User Testing Team Management Business Development Lean Management Functional Specifications Wireframing Web Project Management Project Management Web Marketing Product Management Product Strategy Digital Marketing Digital Project Management Digital Marketing Product Management Product Manager Product Roadmap Product Discovery
Check out Thomas's experience

Reviews

5.0

Out of 1 rating

K

Karen

Moet Hennessy

Reviewed on 7/3/2020

We had the opportunity to collaborate with Thomas on web marketing topics related to data and performance. Thomas assisted us in thinking through and deploying our CRM strategy, from acquisition to customer base activation. The challenge was to define the best lead generation levers, set clear objectives, and ensure the results and performance of our strategy. Thomas's expertise is excellent on all these topics, and he is also very pleasant to work with, as he is very committed to ensuring the best possible performance of actions and therefore investments.

Recommendations

Vincent Jus-GodartVJ
FU
FU
+4
Vincent Jus-Godart and 6 other people have recommended Thomas

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Education

  • Master 2 - Digital Project Manager (Master's Degree)
    Institut de l'internet et du multimédia, Paris
    2012
    Formation en 5 ans en: Management, Marketing, Business développement, Entrepreneuriat, UX / UI Design, Développement Web (HTML/CSS/PHP/JAVASCRIPT)
  • BTS Audiovisual - Sound Option (Associate's Degree)
    École des métiers du cinéma et de la télévision, Paris
    2007
    Formation en deux ans: Tournage, Prise de son, Mixage, Mastering, Sound Design

Skill set

Web Project Management
Web Project Management
Facebook Marketing
Web Analytics
Google Ads
Marketing
Email Marketing
Google Analytics
Product Development
User Experience Design
User Testing
CRM
Landing Page
SEA
SEM
Wireframing
Functional Specifications
Project Management
Digital Communication
Digital Marketing
Digital Strategy
Project Management
Facebook Advertising
Web Marketing Consultant
Product Management
Product Discovery
Product Manager
Traffic Acquisition
Communication Strategy
Positioning Strategy
Business Development
Business Plan
User Research
Press Relations
Lean Startup
Product Roadmap
Team Management
Lean Management
E-commerce
Content Marketing
SEO
Mobile Application
Mobile Marketing
Brand Content

Categories