Freelancer profile translated to English.
Back to original languageAbout Thomas
👋 Introduction:
With 7 years of experience in digital marketing across various structures, I now help SMEs, startups, and retailers generate more leads, convert better, and improve their profitability through a performance-oriented approach.
🎯 What I can offer you:
- Digital Acquisition:structuring your acquisition strategy (choice of channels & priorities) + implementation and optimization of SEA (Google Ads), Meta (Facebook), and LinkedIn campaigns + performance analysis and tracking
- Data / Reporting:creation of steering dashboards, KPI selection, reporting delivery (Looker Studio, Google Sheets)
- Website:creation, redesign, or optimization of websites from A to Z (Wix / WordPress)
- Automations and AI:data flow automations, dashboard creation, and Monday.com account organization
📈 My work method:
1) Initial discussion to understand your needs and any challenges you may be facing.
2) Audit of your current situation and analysis of your needs.
3) Development of proposals and then implementation of concrete actions.
4) Performance tracking and report delivery.
👉 My added value:
- Strong digital experienceacross the entire scope: project management (website creation, feature implementation...), 360° digital acquisition (emailing, SMS, SEA, SMA, native...), web analytics (performance analysis, reporting and dashboard creation)
- Human-centered relational approachbased on commitment, transparency, and trust.
With me, you'll have less wasted spending, more conversions.
📩 Available now to discuss your challenges. Don't hesitate to contact me, I promise a quick response!
French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- VINCI ImmobilierWeb Marketing and Acquisition ManagerREAL ESTATEJune 2022 - Today (4 years and 2 months)Nanterre, France
- Implementation of 360° acquisition campaigns (SEA, SMA, emailing, SMS, display...)
- Tracking and analysis of campaign performance for optimization (CPL analysis)
- Monitoring of campaign budgets (budget adherence)
- Booking of web advertising spaces (networks / advertiser sites / advertising agencies, real estate portals)
- Creation of dashboards on Looker Studio and Excel for the marketing department to track activity, budgets, and acquisition channel performance
- Management of interns
- Ligue contre le cancerDigital Marketing and Digital Fundraising Project ManagerCIVIC AND SOCIAL ORGANIZATIONSMay 2020 - May 2022 (2 years)Paris, France
- Development and implementation of the NGO's digital marketing strategy
- In charge of digital fundraising (€6 million raised in 2021 / +20% vs 2020)
- Optimization of the donor journey to improve donor experience and conversion
- Management of media plans and campaign management in coordination with agencies
- Creation and organization of the virtual race "Faster than Cancer" (€260,000 raised over 2 editions)
- AUTOBIZDigital Marketing Project ManagerAUTOMOBILEJune 2019 - December 2019 (6 months)Paris, France
- Monetization of the database through email, SMS, cookies, and leads channels
- Planning, distribution, and performance analysis of email campaigns
- Lead generation through paid campaigns on Twitter
- Development of new partnerships (prospecting, follow-up, and identification of channels to implement)
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Education
- Master - Program Grande Ecole, Strategic and Operational MarketingEM Strasbourg Business School2017Master - Programme Grande Ecole, Operational and Strategic Marketing
- Certificate, Marketing and EntrepreneurshipBowling Green State University2017Certificat, Marketing et Entrepreneuriat
Certifications
- Google Ads Search CertificationSkillshop2024