Freelancer profile translated to English.
Back to original languageAbout Thomas
I am a media buyer specializing in Meta Ads and TikTok Ads for e-commerce brands that want to convert, not just generate impressions.
My background is unconventional: 7 years managing establishments in London, with rigorous daily P&L, margin, and performance indicator management. This experience has given me something many media buyers lack: a complete vision of business profitability, not just advertising metrics.
I supplemented this foundation with intensive Meta Ads training and invested in my own e-commerce campaigns to master the practice from end to end.
𝗠𝘆 𝘀𝗸𝗶𝗹𝗹𝘀:
- Structuring and optimizing Meta Ads campaigns
- Creating and managing TikTok Ads campaigns
- Creative testing and A/B testing
- Analysis: ROAS, CPA, CPM, CTR, frequency
- Understanding the e-commerce conversion funnel
I work remotely or in person in Paris.
Bilingual French/English.
First project? I am available soon.
French
Native or bilingual
English
Fluent
Portuguese
Basic
Italian
Basic
Can work on-site
Paris (up to 50km)
Experience
- Lollipop Group,General ManagerRESTAURANTS AND FOOD SERVICEMay 2021 - March 2023 (1 year and 10 months)London, UK• • Directed the reopening after the Covid19 pandemic and daily management thereafter.• • Hired, trained, and managed a new team. Fostered a pleasant work environment promoting excellent performance. Up to 17 employees including 2 managers.• • Managed a client flow of up to 300 bookings and a hundred walk-ins.• • Managed inventory, purchases, and supplier relationships.• • Managed external stakeholders such as security and cleaning teams.• • Implemented and optimized processes to control costs and profitability.• • Implemented quality control measures to maintain hygiene and safety standards.• • Conflict management.• • Improved customer experience.• • Created, implemented, and enhanced the immersive experience. (ABQlondon)
- Lollipop Group,Shipping ManagerWINE AND SPIRITSNovember 2020 - May 2021 (6 months)London, UK• • Coordinated and supervised daily shipping activities.• • Implemented, optimized, and improved shipping processes to reduce costs.• • Managed cocktail inventory in collaboration with the production department.• • Managed a team by providing training, guidance, and performance monitoring.• • Managed suppliers and shippers.• • MARKETING: With the founder, I was able to follow marketing campaigns and participate in monitoring Facebook Ads and Google Analytics reporting data as well as in decision-making.
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Education
- BachelorSUP' Career (INSEEC)2014Web marketing et E-commerce
- BTS Commercial Unit ManagementInstitution Saint-Aspais2013BTS Management d'unité commerciale