Freelancer profile translated to English.
Back to original languageAbout Thomas
🎯 E-commerce marketing consultant with over 10 years of experience client-side and in digital & e-commerce agencies, I support brands in their online growth by activating the most suitable levers for their business challenges.
💡 My approach: pragmatic, results-oriented, with a real focus on profitability and autonomy for my clients.
My expertise:
🔹 Social Ads (Meta, Pinterest, LinkedIn)
➡️ Creation and structuring of advertising accounts
➡️ Launch & optimization of campaigns (audiences, messages, A/B tests)
➡️ Performance analysis & reporting
🔹 Klaviyo (certified)
➡️ Complete setup (profiles, lists, segments)
➡️ Creation of campaigns & automations (welcome, abandoned cart, post-purchase)
🔹 Loyoly (certified)
➡️ Design & deployment of loyalty programs
➡️ Website integration + associated email scenarios
🔧 How I work:
1️⃣ Audit & personalized recommendations
To understand your strengths, your obstacles, and prioritize high-impact actions.
2️⃣ Operational implementation
I deploy the actions, with a test & learn approach to maximize results.
3️⃣ Reporting & skill development
I transfer best practices for autonomous and efficient management of your digital tools.
Clients: Ocean Clock, Marcel Travel Posters, Soin de Soi, Les Grisettes...
French
Native or bilingual
Can work on-site
Bordeaux (up to 50km)
Experience
- La Cité du Vin - Fondation pour la culture et les civilisations du vinDigital Marketing ManagerOctober 2022 - Today (3 years and 8 months)Bordeaux, FranceWebsite & App Social Media CRM Acquisition & Ads Content Creation Influencer Marketing
- La Cité du Vin - Fondation pour la culture et les civilisations du vinWeb Marketing ManagerJanuary 2020 - November 2022 (2 years and 10 months)14 Rue François de Sourdis, 33000 Bordeaux, France/ Website: redesign (2021), management and optimization / CRM: database management / Campaigns: acquisition, traffic, conversion
- Actiplay (Groupe Actiplay)Account ManagerAugust 2018 - July 2019 (11 months)14 Rue François de Sourdis, 33000 Bordeaux, FranceDigital agency specializing in CRM: acquisition, management, and qualification of databases. Clients: France Télévisions, Groupe Karavel (Fram, Promovacances...), Conde Nast (GQ, Vogue, Vanity Fair...)
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Education
- EngineerNational Superior School of Chemistry and Physics of Bordeaux2013Ingénieur
- Master Specialisé Marketing Management & Digital - Spécialisation Marketing SportifESSEC Business School2014