Freelancer profile translated to English.

Description

Every brand has a detail.

My job is to transform that detail into content territory.

After 8 years at the RTL group: host, director, producer, I learned one essential thing: what creates a lasting audience is a strong editorial angle.

Today, I support brands, media, and publishers who want to express themselves differently, not with a one-off campaign, but with a coherent and embodied editorial ecosystem.

What I design and produce:

Editorial strategy and platform

Podcasts and audio formats

Short films and man-on-the-street interviews

Long-form content and editorial writing

Outsourced editorial direction

Voice-over

For whom:

Publishing houses, cultural media, institutions, brands that have something to say and seek coherence rather than buzz.

The goal: to establish your brand in the long term, as a living medium that attracts, engages, and retains.

Industry field of expertise

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Lille (up to 10km), Paris (up to 10km)

Decathlon Heritage and Legacy
Concept and Co-direction
October 2025 - April 2026 (6 months)
Film "Pioneers" Decathlon with Michel Leclercq
On the occasion of Decathlon's 50th anniversary, I co-wrote and co-directed the institutional film "Pioneers", a 45-minute long format retracing the brand's beginnings between 1976 and 1986 through its key figures.

My role: creative supervision and direction

Writing: interviews with pioneers and narrative construction
Artistic direction: recommendation of the visual universe and overall coherence
Co-direction & live multicam shooting direction.
Live presentation direction (talk over)
Editing direction: supervision of post-production until the final cut
Creation of a narrative trailer (condensed version)

A project managed from start to finish, from meeting the participants to the shooting set, serving an emotionally and institutionally high-stakes film.
Copywriting Storytelling Video direction Screenwriting Creative
ORES
Brand Content Creator
September 2025 - March 2026 (6 months)
I was involved from the concept to the realization of the 5five+ platform for the 5five brand:

- Editorial strategy
- Concept creation
- Format writing
- Hosting and interviews, voice-over
- Editorial direction of content

for all films, man-on-the-street interviews, podcasts, and articles.
Copywriting Podcast Direction Presentation
contact fm
Lead Host of the Morning Radio Show
PRESS AND MEDIA
June 2015 - June 2017 (2 years and 1 month)
Lille
Significant audience increase from the first season. Complete creation of a morning radio show, creation of the show's clocks, recruitment of the team in collaboration with general management (director, columnist, journalist). Creation of the brand's foundations and on-air branding, games, and segments. Preparation, daily writing, and live presentation every morning between 6 AM and 9 AM.
Creativity Elocution Rigor Team Management Proactivity