Thomas Bentag

As Anode's technical right-hand man, I was responsible for auditing and optimizing complex advertising systems for national accounts, with an absolute performance requirement

Account Audit & Restructuring: In-depth analysis of Google Ads (Search, Display, YouTube) and Social Ads (Meta, LinkedIn) structures for brands with high data volume

Audience Strategy & Intentions: Precise mapping of audience segments and exhaustive coverage of queries to capture every conversion opportunity

Advanced Tracking & Data Quality: Advanced technical implementation via Google Tag Manager (GTM): Enhanced Conversions, complex tagging plans, and securing GA4 data reporting

Prioritized Optimization Roadmap: Agile management of bids, exclusions, and creative tests to maintain consistent growth and optimal ROAS/CPL

Decision-Making Reporting: Deployment of Looker Studio dashboards connecting multiple data sources for simplified reading of business KPIs

Agency Support: Strategic proposal force for the agency to support client account scalability

A meteoric rise from intern to Team Leader, at the heart of a leading acquisition strategy agency

A true performance "school", my journey at AdPremier allowed me to master the entire paid lever, eventually leading the Expert department and the agency's most complex budgets

Full-Funnel & Major Account Management: Audit, redesign, and management of high-stakes Google Ads accounts (Search, PMAX, Remarketing, Shopping)

Social Ads & Creative Strategy: Definition of targeting strategies and creative angles on Meta and LinkedIn Ads to maximize engagement and conversion

CRO & Landing Pages: Continuous conversion rate optimization (A/B testing, heat mapping, journey redesign) to drastically reduce CPL

Tracking & Data Ecosystem: Complete tracking implementation (GA4, Google Tag Manager) and creation of custom Looker Studio dashboards for 100% data-driven management

Management: Team supervision, transfer of technical know-how, and guarantee of the agency's deliverables quality

Results: Systematic reduction in CPL and increase in conversion volumes through an iterative and rigorous approach

Strategic Consulting: Direct support to marketing departments in their investment decisions and presentation of actionable reports

I managed the entire acquisition strategy for Toccata, handling a high annual advertising budget to generate several hundred highly qualified leads each month

My intervention was structured around 5 strategic pillars:

Definition of a multi-channel acquisition roadmap focused on volume and controlled CPL (Cost Per Lead)

Continuous management and optimization of budgets on Google Ads and Meta Ads (PMAX, Search, Retargeting)

Rigorous A/B testing to maximize performance.

Implementation of Meta's Conversion API (CAPI), ensuring reliable and accurate data reporting, essential for algorithm optimization

Real-time synchronization (Server-Side) between the Toccata CRM and advertising platforms, allowing campaigns to be managed not just on leads, but on MQL (Marketing Qualified Leads) and SQL (Sales Qualified Leads)

Design and audit of conversion-oriented Landing Page (LP) templates

Form structuring (progressive fields, real-time validation) to maximize conversion rates

Artistic direction and creative briefing for advertising visuals and videos

Continuous analysis of creatives to identify the most effective angles and formats

Creation of clear management dashboards (Google Looker Studio) providing a consolidated view of performance (CPL, ROAS, Volume)

Daily KPI monitoring and strategic recommendations to management