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Thomas BaurTB

Thomas Baur

Communication Strategy Consultant

€1,200/day
Paris, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Thomas

Staying up-to-date.

For a business leader or communicator, this is a modern requirement that has become an almost impossible mission, as the uninterrupted flow of demands, the profusion of information, and the profound changes in the world add complexity and accelerate the pace for making your decisions, both professional and personal. To stay up-to-date, is the solution necessarily to continue a frantic race?

I believe it lies more in a reflective pause, to read what surrounds you with a different perspective. To better analyze the multiplicity of complexities but also the opportunities available to you, to identify the new chapters to write, and then to deploy the actions that will allow you to be inspiring, in sync with the rhythm of the world, and up-to-date.

I will accompany you in this new reading with my experience in consulting with companies to write or rewrite your communication strategy, anticipate risks, and seize opportunities to strengthen your reputation. My approach is based on the conviction that taking the time for analysis is essential to not lose sight of your priorities and not be subjected to the dictatorship of short-term thinking.

At the heart of my support, I place my passion for reading, a true tool for developing deep and critical thinking. It offers a powerful resource for stepping back and structuring a sustainable vision. My involvement in a bookstore project in creation serves as a bridge to connect you with the books that will help you take a step back, illuminate your vision with a different perspective, and continue to undertake with enthusiasm.
  • French

    Native or bilingual

  • English

    Native or bilingual

  • Spanish

    Conversational

  • Italian

    Basic

Can work on-site
Paris (up to 50km)

Experience

  • Indépendant
    Communication Strategy Consultant for Companies and Executive Coaching
    October 2024 - Today (1 year and 8 months)
    Paris, France
    Communication strategy consulting:
    - Audit and analysis of the current communication system (studies and interviews)
    - Benchmark with market/inspiring players
    - Definition of communication strategy (recommendation note)
    - Drafting of a communication plan
    - Monitoring the implementation of the communication plan (organizational or operational)

    Operational and writing support:
    - Media relations management:
    - Press release writing
    - Contact and follow-up with journalists
    - Preparation of interviews and media training
    - Digital presence management:
    - Executives' online presence
    - Social/media activation campaign
    - Delegation of web project management
    - Other communication needs (client/internal)

    Crisis communication preparation and management:
    - Development or updating of internal procedures and reference documents for crisis communication management (risk mapping and analysis, stakeholder mapping, scenario planning, communication playbook, messaging, etc…)
    - Training of management or operational teams in crisis or sensitive situation management, including the design of a workshop tailored to client needs and its facilitation
    - Consulting and operational support for crisis communication management during a sensitive situation
    - Coaching of executives and spokespersons for their public appearances, media interactions, and social media management

    Literary consulting:
    - Needs analysis and recommendation of books for corporate gifts (clients/internal)
    - Support in selecting inspiring readings
  • Brunswick Group
    Director
    May 2022 - September 2024 (2 years and 4 months)
    Paris, France
    Consulting and support in strategic communication for the firm's clients: institutional communication, media relations, digital communication, public affairs, crisis communication. Sectors of clients served: agri-food, associations, industry, luxury, technology, transport.
  • IAE Lille
    Lecturer
    January 2022 - June 2023 (1 year and 5 months)
    Lille, France
    Lecturer in Corporate Communications for 3rd year International Management students

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Education

  • Master 2, Business and Organizations Management, Business and Organizations Management
    Institut d'Etudes politiques de Bordeaux
    2010
    Master 2, Gestion des Entreprises et des Organisations, Gestion des Entreprises et des Organisations
  • M2 Marketing and Communication, Bordeaux, Bordeaux
    Institut d'Administration des Entreprises
    2010
    M2 Marketing et communication, Bordeaux, Bordeaux

Skill set

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