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Description

Type GTM builder on Google to find my use cases, offers/services in detail

Markets: Deeptech, AI, Robotics, B2B Hardware, Agentic AI, B2B SaaS

Stack:

- Wordpress, Wix, Lovable, Shopify, Magento, Framer, Webflow,

- Hubspot, Apollo, Pipedrive, Clay, Lemlist

- Brevo, mailchimp

- Claude code/Design / Gemini

- NanoBanana, Canvas, HeyGen,

- Make, N8N, Zapier

- MetaAds, GA4, Google Ads, Linkedin Ads

- Semrush, Similarweb, GSC

- Looker Studio, Google Sheets

With over 10 years of experience in Marketing Management and an entrepreneurial DNA, I support CEOs and founders in structuring and accelerating their growth.

🚀 What I bring to your organization:

Whether you are in the launch phase (GTM) or acceleration phase (Scale-up), I intervene across the entire conversion funnel:

- Go-To-Market (GTM): Definition of the ICP (Ideal Customer Profile), brand positioning, and choice of growth model (Sales-led vs. Product-led).

- Acquisition & Growth: Implementation of high-performance acquisition levers (Content Marketing, Ads, Outbound) with an obsession for Customer Acquisition Cost (CAC) and LTV.

- Customer Discovery & Sales: Methodologies to validate your market before scaling and alignment of Marketing/Sales teams.

- Data Piloting: Implementation of actionable KPIs from "Day 1" to drive your business by performance, not by instinct.

🛠 Why work with me?

- 360° Expertise: From B2B SaaS to six-axis robot arm manufacturers, AI scale-ups, and Deeptech.

- Results Culture: As a former entrepreneur, I treat your budget as if it were my own. My goal is to generate concrete value, quickly.

- Mentor Mindset: Beyond execution, I train and upskill your internal teams.

Mentor at EuraTechnologies, I support incubatees and startups in their growth phases.

Awarded Hodéfi 2016,

Awarded Réseau Entreprendre Nord 2018,

Industry field of expertise

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Lille (up to 30km), Tourcoing (up to 30km)

GTM builder
Part-time CMO
CONSULTING AND AUDITS
February 2026 - Today (4 months)
Lille, France
Customers :
- Koddex.io : operating system for engineering
- Myriade.ai : AI data intelligence software
- Trybu.io : Martech solution to shift your customer as ambassadors
- Zenith-app.io : AI powered forecast for personal finance

J’accompagne les entreprises en phase de croissance ou de transformation en tant que Fractional CMO, apportant une expertise stratégique de haut niveau sans les coûts fixes d'un recrutement temps plein. Mon rôle chez Go-To-Market Builder est simple : structurer, accélérer et pérenniser votre croissance.

Avec plus de 10 ans d’expérience en direction marketing, j’interviens sur les piliers critiques de votre succès :

- Stratégie Go-To-Market (GTM) : Définition du positionnement, analyse concurrentielle et lancement de produits.

- Performance & Growth : Optimisation du tunnel de conversion et pilotage des budgets pour maximiser le ROI.

- Leadership d’Équipe : Mentorat des talents internes et alignement des ventes et du marketing.

Mon approche est pragmatique et orientée résultats. Je ne me contente pas de conseiller ; j'exécute et je bâtis des systèmes scalables qui permettent aux fondateurs et dirigeants de se concentrer sur leur vision globale tout en sécurisant leurs revenus.

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I empower scaling companies and ambitious startups as a Fractional CMO, providing high-level strategic marketing leadership with the flexibility and efficiency of an on-demand executive.

Leveraging over a decade of experience as a Marketing Director, I bridge the gap between high-level vision and tactical execution. My expertise covers:

- End-to-End GTM Strategy: Crafting winning market entry plans, value propositions, and pricing strategies.

- Revenue Optimization: Auditing marketing stacks and refining acquisition channels to drive sustainable CAC/LTV ratios.

- Team Scaling & Mentorship: Building high-performing marketing functions and fostering cross-departmental alignment.
GTM Go-to-Market (GTM) Strategy Go-to-Market (GTM) Strategy Stratégie d'acquisition Branding
Euratechnologies
Mentor and coach
PUBLIC SECTOR
May 2025 - Today (1 year and 1 month)
Lille, France
Support entrepreneurs and startups in the pre-seed/seed phase with their Go-To-Market strategy, Business Plan, Acquisition, growth hacking, and management.

Mentor & Speaker

Mentoring for:
- HeyJay (SalesTech)
- Usave (RetailTech)
- Trybu (Retailtech)
- FlowWorkers (RHTech)
- Colibrimo (PropTech)
- NeocoPro (PropTech)
- Merits (CyberTech)
- Saisonnier bien loger (PropTech)
- Sage by wegett (CyberTech)
sales-led Go-to-Market (GTM) Strategy Business Plan Advisory Marketing Consultant
NIRYO
Head of Marketing
MECHANICAL ENGINEERING
June 2023 - May 2025 (1 year and 11 months)
Lille, France
Niryo is a French manufacturer of collaborative robots. We are selling 6-axis desktop robotics arms in various markets such as Education, Research, and many industries.

- Global marketing strategy
- OKR & KPI dashboard reporting
- Increase in MQL from 100/year to 460/year
- 30% of business generated by my inbound marketing strategy
- Participated in the company's growth from €1.2M to €5M
- €500k budget/year
- PR Strategy
- Team Leader (6 people)
- B2B Acquisition funnel strategy
- Market research & Personas (USA/France/UK/Germany/Spain)
- Inbound/Outbound/Account marketing strategy
- Tools (Hubspot, Wordpress, Wix, Shopify, Amazon Ads, Google Ads, Linkedin Ads, Pipedrive, Trello, Google Sheets, Zapier, Sendinblue, Mailchimp, Phantombuster, Figma, Pixelmator, Final Cut, Freeform, Notion)
- Monthly KPI and marketing reports
- Finance & forecasting

Market: B2B / Education / Professional & Industrial
Hubspot Reporting & Analysis Marketing Acquisition Strategy Lead Generation