Thomas A.

I worked as a copywriter on the launch of the Giants club with Jean-Christophe Conticello, getting involved from the very first stages of the project.

I notably participated in the creation of the website, working on key messages, page structure, and overall discourse coherence, to lay a solid foundation from the start. The objective was clear: to present the club in a clear, credible, and engaging way, while preparing the ground for conversion.

Subsequently, I took charge of creating the launch email sequence, designed to guide prospects throughout the journey: understanding the offer, building desire, reassurance, and taking action. Each email was crafted with a real marketing logic, directly linked to the website and other launch elements, to maintain maximum coherence across the entire funnel.

Beyond emailing, I also contributed to numerous other launch-related tasks: message adjustments, content structuring, friction point optimization, and overall alignment between different media. The work was done in close collaboration with the team, with a logic of collective construction and continuous improvement.

This mission allowed me to be involved in a launch with a true big-picture vision, combining copywriting, conversion strategy, and marketing coherence, always with the goal of creating a clear, effective, and results-oriented system.

As Head of Product, my role is to steer the overall product vision, from strategic thinking to concrete execution.

I am involved in defining the roadmap, continuously improving user experience, and aligning business, marketing, and product objectives.

I work closely with the teams (marketing, content, technical) to prioritize the right actions, structure offers, test quickly, and iterate based on user feedback and performance.

The objective is simple: to build useful, coherent, and results-oriented products, while maintaining a true long-term vision.

As a coach, I supported members in prospecting, marketing strategy, and copywriting, both within the Copy Camp and during regular coaching sessions. I led nearly 7 hours of coaching per week, during which I answered questions, resolved points of friction, and helped each person structure concrete and effective actions.

As part of the intensive Copycamp mentorship, I followed groups of 10 members, reviewing their work each week with precise and personalized feedback, to help them develop their copywriting skills and quickly improve.

My role was to provide a strategic perspective, immediately applicable feedback, and guide members in their progress, whether on their offers, their prospecting messages, or their sales texts.

The objective was always the same: to help members progress quickly, with method, rigor, and clarity.