Thomas A.

I supported the complete launch of a premium brand, from strategic positioning to editorial production.

I conducted market research: demand analysis, competitive mapping, potential validation, and differentiating angles. I built the Brand Foundation Document (positioning, verbal identity, lexicon, regulatory constraints) and defined two psychographic personas, the foundation for all copy decisions.

I designed the content architecture according to awareness levels (Eugene Schwartz) and the TOFU / MOFU / BOFU logic, from initial contact to conversion. Each piece of content was conceived for a coherent funnel, aligned with the offer, the promise, and the target audience's psychology.

Complete website copywriting: homepage, product pages (18+ items), About page, FAQ, comparison tables, and sensory data sheets. Conversion copywriting applied to a stigmatized market: premiumization, objection handling, accessible luxury tone.

Construction of the entire emailing ecosystem: automated sequences (welcome, abandoned cart, post-purchase, reactivation) and editorial newsletters, designed to perform without burning out the audience. Monitoring deliverability, open rates, and engagement.

Monthly content calendars, storefront, and organic formats structured by funnel, and the advertising creative strategy (UGC scripts, static ads) aligned with awareness levels, respecting strict compliance.

Ensured editorial consistency across all platforms, in collaboration with design, 3D, and product preparation teams. Systematic fact-checking of every claim before publication.

I was involved as a copywriter from the very first stages of the Giants club launch, with an overall funnel vision.

I participated in the website creation: key messages, page structure, and overall discourse coherence. The goal was to present the club clearly, credibly, and engagingly, while preparing the ground for conversion.

I designed an opt-in page and a complete ebook (in close collaboration with the team's designer), then the welcome sequence triggered afterwards, designed to guide prospects through the entire journey: understanding the offer, building desire, reassurance, and taking action. Each email was crafted with a true marketing logic, directly linked to the website, for maximum coherence across the entire funnel.

I integrated the entire sequence directly on GoHighLevel: setting up automations, triggers, and scenarios, then conducting full workflow tests to ensure reliable sending and a seamless journey.

I contributed to numerous other launch projects: message adjustments, content structuring, friction point optimization, and alignment between different platforms. All in close collaboration with the team, with a logic of continuous improvement.

A mission carried out by combining copywriting, conversion strategy, and marketing coherence, with a constant objective: to create a clear, effective, and results-oriented system.

As Head of Product, I steered the overall product vision, from strategic thinking to concrete execution in the field.

I defined and prioritized the product roadmap, ensured continuous improvement of the user experience (UX), and maintained constant alignment between business, marketing, and product objectives. Every decision had to serve both the members and the company's goals.

I reinvested everything I had learned in copywriting, emailing, and acquisition to build products truly focused on conversion and retention, bringing a real marketing vision to the product.

I designed and developed artificial intelligence (AI) based tools to assist members daily, automate certain tasks, and enrich the product experience.

I worked closely with the marketing, content, and technical teams: prioritizing the right actions, structuring offers, testing rapidly, and iterating continuously, based on user feedback and performance data.

A constant objective throughout the mission: to build useful, coherent, and results-oriented products, without ever losing sight of the long-term vision.