Thomas Aichinger

Consulting medium-sized companies on optimizing CRM, sales, and data-based business processes. Planning and execution of projects involving change management and training.

• ● Conceptualizing customized CRM and database solutions for SMEs in Germany and internationally

• ● Project management at the interface of business departments, sales, and IT

• ● Designing CRM, ERP-related, and marketing-related process structures

• ● Data consolidation, migration, and system integration

• ● Introduction of automation and AI-supported workflows

• ● Digitalization of sales management and key account management ►References from project-based, freelance, and employed roles: Amazon, C&A, Datavise, Görtz, Kaufland, Lottusse, Marc Cain, Mejo, Mysoft, Otto, TK Maxx, Zalando, Zegna

Responsible for the realignment of the CRM landscape of a medium-sized industrial company with around 100 employees at five locations in three countries.

• ● Conducting a target/actual analysis of the existing system landscape as a basis for CRM redesign

• ● Conception and creation of a customized on-premise CRM solution based on an MS-SQL database with a tailor-made user interface

• ● Cleaning, harmonizing, and preparing relevant data for migration to the new target system

• ● Replacement of the existing SaaS CRM system

• ● Planning and implementation of communication, training, and change measures for the introduction of new workflows

• ● Creation of the functional and process-related foundations for future sales automation in the B2B environment

• ● Preparation for a possible ERP replacement or ERP integration within an enterprise CRM structure ►Results ○ Significant reduction in ongoing CRM costs ○ Tangible increase in efficiency in sales and administration ○ Improved lead tracking and greater transparency in sales processes ○ High acceptance of the new system after rollout, even among initially skeptical users ○ Creation of the basis for annual savings potential in the high six-figure range

• ● Product Owner and Project Manager for the development of data protection management software

• ● Functional conception of the process chain and creation of the specifications for a DSMS system

• ● Management of the development team during the implementation phase using agile methods

• ● Creation of internal documentation as well as a user-oriented user manual

• ● Content and structural further development of the company website